Market Overview

The Tailgate Tour Back for 19th Year


For the 19th year in a row, The Tailgate Tour returns back
to the road reaching college football fans across the country with an
interactive experience that features great consumer brand trial, music,
skills challenges highlighted with top media.

This press release features multimedia. View the full release here:

The Tailgate Tour @ Camping World Stadium, September 1, 2018 (Photo: Business Wire)

The Tailgate Tour @ Camping World Stadium, September 1, 2018 (Photo: Business Wire)

The 2018 presentation of The Tailgate Tour started September 1st at the
Camping World Kickoff classic featuring #1 Alabama and will celebrate
with fans to the backdrop of some of the largest games in the country.
With close to 20 years on the road, the program continues to be the
nation's longest running and largest college football fan experience at
events and online.

The tour welcomes back long time media partner Fox Sports Radio
(Iheartmedia), Meredith Communication's Rachael Ray Everyday, Tailgater
Monthly and a host of regional sports outlets and affiliates.

The 2018 program will showcase some of the largest brands in the
categories of Beverage, CPG, OTC, Hospitality, Major Retail, Grilling
and Personal Care to include: Coca-Cola's McCafe Frappe, Blue Diamond
Almonds, GlaxoSmithKline Tums, Cholula Hot Sauce, Cobblestone Bread &
Nathans Hotdogs to name a few.

"The Tailgate Tour is a comprehensive 360 mobile marketing platform that
connects brands directly with football fans when they are at the
backdrop of celebrating their favorite teams," said Jay Freedman,
President of NFuse 360 Marketing. "We are about creating a memorable
experience for fans as well as delivering an experiential marketing
solutions that get results."

The tour had an overall reach of over 1.5 million consumers at events
and total reach across assets exceeding 13 million in 2017. With so much
experience, NFuse 360 Marketing continues to increase the pairing of
social, digital, print, broadcast, experiential, outdoor driving
measureable results. The Tailgate Tour has reached over 30 million fans
since its conception. The Tour will visit teams from around the SEC, BIG
10, BIG 12 and the ACC conferences including marquee events University
of Florida vs. University of Georgia annual match up in Jacksonville and
The ACC Championship through a partnership with Raycom Sports. "The
Tailgate Tour has reached over 30 million fans since its conception. The
combination of our brand power and our partners have made this programs
performance evergreen in the mind of consumers," said Freedman.

Complete details on all dates and activities related to the tour to be
showcased at
and on Facebook (
Local partners on The Tailgate Tour include a long list of local radio
stations, online and newspapers.

NFuse 360 Marketing is based in Florida with regional offices in
Nashville and Westlake Village, CA. NFuse 360 Marketing is a strategic
integrated Marketing, Promotion and Events company that directs an array
of custom marketing programs for Radio, TV and Brands. NFuse 360 builds
hundreds of custom programs a year that are structured on providing 360
degrees solutions for its clients.

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