Market Overview

A Leading E-Commerce Company Achieved a Profitable Online Marketing Strategy by Leveraging Data Governance Engagement - Quantzig


Quantzig, a pure-play analytics solutions provider, has announced the
completion of their latest data
governance engagement on the e-commerce industry
. The client wanted
to establish hierarchical master data, which would bring all the
performance and other business aspects related data under one roof.

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Data Governance Best Practices Engagement-Helping an Ecommerce Business to Achieve Profitable Online ...

Data Governance Best Practices Engagement-Helping an Ecommerce Business to Achieve Profitable Online Marketing Strategy and Customer Behavior Insights (Photo: Business Wire)

According to the data governance experts at Quantzig,
"Using data governance, companies can create a centralized data
inventory, which can categorize data related to every aspect of the

The ecommerce industry is largely dependent on the data collected from
multiple information systems that can be analyzed to make critical
market decisions. One of the key challenges in this respect is
identifying and segregating the data that are critical to business. It
is a mammoth task to capture key data from the enormous pile of
information. Hence, as the ecommerce industry is highly data-driven, an
effective data management program aligned to data governance best
practices is essential.

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The data governance engagement helped the ecommerce industry client to
analyze the master data on a continuous basis to track the shopping
behavior and customer affinity for the ecommerce business sites to
outline their business plan. The client was also able to identify
pointers to enhance traffic and campaign performance.

This data governance engagement provided
benefits that helped the client to:

  • Identify factors which were resulting in low campaign performance
    and conversions
  • Create a centralized data inventory, which categorized data related to
    every enterprise aspect.
  • To know more about the benefits of data governance solutions, speak
    to an expert

This data governance engagement offered
predictive insights on:

  • Determining performance pointers
  • Understanding traffic flow and outlining the online business strategy
  • To gain relevant insights and understand the scope of our research, request
    a proposal

View the complete data governance summary here:

About Quantzig

Quantzig is a global analytics and advisory firm with offices in the US,
UK, Canada, China, and India. For more than 15 years, we have assisted
our clients across the globe with end-to-end data modeling capabilities
to leverage analytics for prudent decision making. Today, our firm
consists of 120+ clients, including 45 Fortune 500 companies. For more
information on all of Quantzig's services and the solutions they have
provided to Fortune 500 clients across all industries, please contact us.

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