Market Overview

Southeastern Grocers Launches Community Donation Program for Hurricane Florence Relief

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Grocer and customers partner to raise funds for American Red Cross

Today, Southeastern Grocers, Inc. (SEG), parent company and home of
BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores,
together with the Southeastern Grocers Gives Foundation, announces plans
to provide an easy way for loyal customers and dedicated associates to
give back to their neighbors impacted by Hurricane Florence through a
reputable charitable organization.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180914005086/en/

Southeastern Grocers and its customers partner to raise funds for American Red Cross for Hurricane F ...

Southeastern Grocers and its customers partner to raise funds for American Red Cross for Hurricane Florence relief. (Photo: Business Wire)

Anthony Hucker, President and CEO of Southeastern Grocers, said,
"At Southeastern Grocers, our associates, customers and communities we
serve can always count on us to provide for them in their time of need.
In an effort to proactively aide our customers, we are launching a
community donation program, together with the Southeastern Grocers Gives
Foundation, in support of the American Red Cross' Disaster Relief to
assist those impacted by Hurricane Florence."

Now through Sept. 25, 2018, customers can make donations at all BI-LO,
Fresco y Más, Harveys, and Winn-Dixie stores during checkout, as well as
on the BI-LO, Harveys and Winn-Dixie dedicated websites. Every cent
raised will go to the American Red Cross' Disaster Relief, which enables
the Red Cross to prepare for, respond to and help people recover from
this and other disasters.

Southeastern Grocers has a longstanding partnership with the American
Red Cross, a national nonprofit dedicated to preventing and alleviating
human suffering in the face of emergencies by mobilizing the power of
volunteers and the generosity of donors. As a Red Cross Disaster
Responder member, Southeastern Grocers provides support for Disaster
Relief, ensuring the Red Cross can pre-position supplies, secure
shelters, maintain vehicles and train volunteers.

"Southeastern Grocers has a long-standing relationship with the American
Red Cross, beginning with its more than 55-year partnership with
Winn-Dixie. Through the generous support of partners like Southeastern
Grocers, the American Red Cross is able to meet the emergency needs of
the community today and in the future during time of natural
devastation," said Anna Trefethen, American Red Cross Vice President
Humanitarian Services, Southeast & Caribbean Division
.

Throughout the 55-year partnership, American Red Cross, Southeastern
Grocers, devoted customers and associates have raised more than 10
million dollars through community donation programs, foundation and
corporate support.

Customers can donate at the American Red Cross' website: http://www.redcross.org/.

About Southeastern Grocers

Southeastern Grocers, Inc. (SEG), parent company and home of BI-LO,
Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, is one
of the largest conventional supermarket companies in the U.S. SEG
grocery stores, liquor stores and in-store pharmacies serve communities
throughout the seven southeastern states of Alabama, Florida, Georgia,
Louisiana, Mississippi, North Carolina and South Carolina. BI-LO, Fresco
y Más, Harveys Supermarket and Winn-Dixie are well-known and
well-respected regional brands with deep heritages, strong neighborhood
ties, proud histories of giving back, talented and caring associates and
strong commitments to providing the best possible quality and value to
customers. For more information, visit www.bi-lo.com,
www.frescoymas.com,
www.harveyssupermarkets.com
and www.winndixie.com.

About Southeastern Grocers Gives Foundation

The Southeastern Grocers Gives Foundation is the charitable arm of
Southeastern Grocers, parent company of BI-LO, Harveys, Fresco y Más,
and Winn-Dixie supermarkets. The Southeastern Grocers Gives Foundation
aligns our giving with three charity pillars, providing support to the
causes that are important to the communities we serve. We support our
nation's service men, women and their families; fight hunger in our
communities; and provide relief to those affected by a natural disaster.

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