Market Overview

Ooyala Flex Media Platform to Support Interoperable Master Format for Simpler Workflows, Lower Costs and Time-to-Market


Ooyala Among First Media-Technology Firms to Provide Support for
Important SMPTE-Developed Standard Across All Stages of Content Value

IBC, Hall 14 Booth #G02 – Ooyala
will provide extended support for the Interoperable Master Format (IMF)
with the Ooyala
Flex Media Platform
, Ooyala's flexible and configurable content
supply chain optimization platform that automates tasks, simplifies
workflows and speeds up the time-to-market for content creators and

With IMF support, the Ooyala Flex Media Platform – the world's fastest
growing media asset management and workflow automation solution being
used by the world's most innovative content owners to simplify millions
of video workflows – can significantly reduce the costs and improve the
efficiency of multi-version, multi-platform distribution needs.

IMF is a file-delivery standard created by the Society of Motion Picture
and Television Engineers (SMPTE) that reduces the number of versions of
a video file required for distribution to viewers in different markets
and platforms around the world. Prior to IMF, thousands of different
versions of a widely distributed motion picture – reflecting various
combinations of subtitles, metadata, audio, formatting and other
features – would be required to support multiple-market-segment
distribution. The efficiencies offered by IMF – increasingly embraced by
major studios and SVOD services – have been estimated to achieve savings
of 25% or more in storage and "versioning" costs.

"Ooyala is precisely aligned with IMF's goals, helping content creators
and distributors streamline their operations to be more profitable,"
said Jonathan Huberman, Ooyala CEO. "Unlike other technology partners,
Ooyala provides end-to-end support for IMF across the entire
content supply chain. And with seamless integration of existing tools
into the Ooyala Flex Media Platform, we're enabling IMF strategies for
companies who would otherwise lack the necessary technology. The
technology community has been listening to content providers, and we're
equipped to help them truly capitalize on global monetization

The platform will enable an IMF workflow while still working with
existing business-critical technologies. It natively supports receipt of
Interoperable Master Packages (IMPs) and transcodes them into renditions
required for streaming to customer devices.

Ooyala will provide IMF support across all stages of the content supply
chain – addressing requirements from asset management through
processing, distribution and digital playout.

About Ooyala:

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