Market Overview

Orange Spain Renews Orange TV Leveraging TV App Agency Technology


Orange Spain, an innovator in the telco space and the second biggest
telco operator in Spain, has renewed its Orange TV service across Smart
TV, web and Android TV Operator Tier by leveraging various technologies
from TV App Agency.

This press release features multimedia. View the full release here:

In a world where OTT is in everyone's mouth, reach is key and by
partnering with TV App Agency, Orange was able to launch across multiple
platforms significantly faster. That was achieved by using award winning
TV App Engine, with its capability to build once and deploy to many

"TVApp Agency has been the perfect partner to be able to renew new TV
App for Smart TV and to create the launcher for our new STB Android TV
Operator Tier. We have managed to improve our service and make it
available to our customers in record time. The teamwork of Orange Spain
and TV App Agency teams has been the key to success." says Josep Maria
Rabes Cabus, Director OrangeTV.

The TV App Engine enabled the rapid cross platform development of Smart
TV apps to extend the availability of Orange TV and also generated the
Android TV Operator Tier Launcher from one single set of code. This
enabled Orange to keep a consistent experience across Smart TV and their
STB offering.

To speed up the development even further, elements of TV App Template
were used so that these apps could be built faster to meet the extremely
tight launch timelines required by Orange.

"Orange Spain team are true innovators and are always pushing the
boundaries of what can be developed to offer a high-quality service. For
us it is an honour to work with such a creative team that wants to make
a difference in this space", says Bruno Pereira.

Android TV Operator Tier is a key project for Orange Spain, as it will
enable it to offer to their customers a more flexible and richer
experience than previously. The Google platform now gives operators more
control than ever before, where they can leverage their traditional IPTV
offering and extend it with hybrid OTT offering, with a lot more content
and apps.

This project is a perfect example where operators can replace outdated
platforms quickly and also increase their reach by adding new platforms
to their offering quicker.

It is highly recommend that you check the latest La Liga season on the
new Orange TV apps.

Orange Spain is the second market of the
Orange Group, one of the leading telecommunications operators in the
world with 260 million customers as of June 30, 2018. With a value
generation project based on convergence, innovation and quality of
service, Orange is the second operator in the Spanish telecommunications
market, with a turnover of 5,371 million euros in 2017.

TV App Agency, is a leader in OTT application innovation with the latest
versions of the TV App Aggregator and TV App Template 3.0 being
demonstrated at IBC 2018. These products now offer support for even more
platforms, layouts and Android TV Operator Tier Launcher to deliver
rapid, turn key OTT offerings for operators. Stand H5.B64 @IBC

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