Market Overview

Premiere of "Mi Marido Tiene Más Familia" (My Husband Has More Family) Reaches 3.5 Million, Positioning Univision as the No. 1 Spanish-Language Network in the Timeslot and the Night Across All Key Demos


Night of Family Entertainment Including Novela Premiere and U.S.
vs. Mexico Soccer Propels Univision to Double-Digit Audience Advantages
Over Telemundo Among Total Viewers 2+, Adults 18-49 and 18-34, and No. 3
Network Rank – ahead of CBS, FOX and The CW – Among Adults 18-49 and

Univision's popular family dramedy, "Mi Marido Tiene Más Familia"
(My Husband Has More Family), continues to grow its audience, with 3.5
million Total Viewers 2+ tuning in to all or part of Tuesday night's
one-hour season two premiere. The strong viewership positioned Univision
as the No. 1 Spanish-language network in the 8 p.m. ET hour,
out-delivering Telemundo's "Exatlón" by double-digits among Total
Viewers 2+ (+41% advantage), Adults 18-49 (+33% advantage) and Adults
18-34 (+43% advantage).

For the entire night, Univision finished as the No. 1 Spanish-language
network and No. 3 network overall among Adults 18-49 and 18-34, with
special live coverage of the U.S. vs. Mexico men's soccer match
following the "Mi Marido Tiene Más Familia" season two
premiere. Univision out-performed Telemundo by double-digits Tuesday
night in all key demos, finishing the night as the No. 1
Spanish-language network among Total Viewers 2+ (+42% advantage), Adults
18-49 (+40% advantage) and Adults 18-34 (+53% advantage).

"Our research shows that our audience demands more family-friendly
content that is fresh, relevant and modern, and we are excited and
encouraged by the performance of our newest premiere," said Jessica
Rodriguez, CMO of Univision Communications Inc. (UCI) and president and
COO of UCI Networks. "Working closely with our partners at Televisa, we
remain committed to telling stories that engage the modern Latino family
in the U.S. with surprises, laughs and heartfelt moments."

Featuring Daniel Arenas and Zuria Vega, the
season two premiere of "Mi Marido Tiene Más Familia" also:

  • Averaged 1.9 million Total Viewers 2+, 793,000 Adults 18-49 and
    335,000 Adults 18-34.
  • Made Univision the No. 3 broadcast network in the 8pm hour,
    out-delivering CBS, FOX, CW and Telemundo among Adults 18-34, as well
    as the No. 5 broadcast network, ahead of CW and Telemundo, among both
    Total Viewers 2+ and Adults 18-49.
  • Out-performed Telemundo's 9 p.m. premiere of "Falsa Identidad" among
    Total Viewers 2+ (+18% advantage), Adults 18-49 (+6% advantage) and
    Adults 18-34 (+16% advantage).
  • Premiered higher than its season one debut ("Mi Marido Tiene Familia"
    on August 27, 2017 at 9 p.m.) among Total Viewers 2+ (+11 % growth),
    Adults 18-49 (+9% growth) and Adults 18-34 (+2% growth).
  • Delivered more Total Viewers 2+ (+17 %), Adults 18-49 (+35 %) and
    Adults 18-34 (+43 %) versus the premiere of its 9 p.m. predecessor,
    "La Bella y La Bestias" (June 12, 2018), and was the highest-rated
    primetime novela premiere on Univision since January 2018.
  • Grew the time period average by double-digit margins versus prior four
    Tuesday performance among Total Viewers 2+ (+16 %), Adults 18-49 (+34
    %) and Adults 18-34 (+35 %).

Also on Tuesday night, Univision's live coverage of the U.S. vs. Mexico
match averaged 2.3 million Total Viewers 2+, 1.2 million Adults 18-49
and 519,000 Adults 18-34, marking the No. 2 most-watched Mexican
National Team match of the year on UCI Networks among Total Viewers
2+. Viewership of the Univision telecast bested the same match on ESPN
by more than two times among both Total Viewers 2+ (with ESPN averaging
827,000) and Adults 18-49 (with ESPN averaging 493,000).

"Mi Marido Tiene Más Familia" picks up where "Mi Marido Tiene
Familia" left off and pokes fun at traditional attitudes toward the
extended family in a modern marriage. This second installment of the
top-rated dramedy brings new excitement and unexpected twists to the
lives of Julieta and Robert as a previously unknown and large branch of
the family tree appears on their doorstep. The protagonists will
experience a whirlwind of emotions and adventures as they raise their
two children while dealing with the in-laws who think they know better
and want to be part of their lives as much as possible, even if it
becomes obsessive and suffocating, especially for Julieta. This new
season also introduces new and fresh characters played by Carlos
Bracho, Susana Gonzalez, Carmen Salinas, Arap de la Torre,
others. Following the Tuesday, September 11 premiere, it continues in
its regular timeslot Monday to Friday at 9pm ET/PT, 8pm CT on the
Univision Network.

For more information and sneak peek videos, please visit
Viewers can join the conversation about "Mi Marido Tiene Más Familia" on
Twitter using the hashtag #TieneMásFamilia as well as comment along with
others on

Visit for
more information on UCI and follow @UCIPRTeam on Twitter and Instagram.

Source: Nielsen, NPM Tuesday (09/11/2018) 8:00pm-11:00pm, Live+SD.
Reach based on 1+ minutes audience qualifier. Season 1 Premiere of "Mi
Marido Tiene Mas Familia" based on Monday (08/21/2017) 9:00pm-10:00pm.

About Univision Communications Inc.

Univision Communications Inc. (UCI) is the leading media company
serving Hispanic America. The Company, a chief content creator in the
U.S., includes Univision Network, one of the top networks in the U.S.
regardless of language and the most-watched Spanish-language broadcast
television network in the country, available in approximately 88% of
U.S. Hispanic television households; UniMás, a leading Spanish-language
broadcast television network available in approximately 82% of U.S.
Hispanic television households; Univision Cable Networks, including
Galavisión, the most-watched U.S. Spanish-language entertainment cable
network, as well as UDN (Univision Deportes Network), the most-watched
U.S. Spanish-language sports cable network, Univision tlnovelas, a
24-hour Spanish-language cable network dedicated to telenovelas, ForoTV,
a 24-hour Spanish-language cable network dedicated to international
news, and an additional suite of cable offerings - De Película, De
Película Clásico, Bandamax, Ritmoson and Telehit; an investment in El
Rey Network, a general entertainment English-language cable network;
Univision Local Media, which owns and/or operates 63 television stations
and 58 radio stations in major U.S. Hispanic markets and Puerto Rico;
Univision Now, a direct-to-consumer, on demand and live streaming
subscription service;,
the most-visited Spanish-language website among U.S. Hispanics; and
Uforia, a music application featuring multimedia music content. The
Company also includes assets that serve young, diverse audiences. This
includes news and lifestyle English-language cable network FUSION TV and
a collection of leading digital brands that span a range of categories:
technology (Gizmodo), sports (Deadspin), lifestyle (Lifehacker), modern
women's interests (Jezebel), news and politics (Splinter), African
American news and culture (The Root), gaming (Kotaku), Environment
(Earther), and car culture (Jalopnik). Additionally, UCI has ownership
in comedy and news satire brands The Onion, Clickhole, The A.V. Club and
The Takeout. Headquartered in New York City, UCI has content creation
facilities and sales offices in major cities throughout the United
States. For more information, please visit

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