Market Overview

Intimate Hygiene Trends and Prospects Report 2018 -


The "Intimate
Hygiene: Trends and Prospects"
report has been added to's

Intimate hygiene, which includes both intimate wipes and washes, has
grown to sales of over USD2 billion in 2017.

The Intimate Hygiene: Trends and Prospects global briefing offers an
insight into to the size and shape of the tissue and hygiene market,
highlights buzz topics, emerging regions, countries and categories as
well as pressing industry issues and white spaces. It identifies the
opportunity zones within tissue and hygiene, analyses leading companies
and brands, assesses the importance of private label and offers
strategic analysis of major factors influencing the market - be they new
product developments, economic/lifestyle/environmental influences,
distribution or pricing issues. Forecasts illustrate how the market is
set to change and criteria for success.

Usage of these products varies greatly by region and market, and within
markets as well due to differences in perceptions, awareness and product
affordability. This report analyses the growth in emerging markets such
as Asia Pacific and Latin America, as well as the dynamic environment in
developed markets due to changes in consumer preferences and lifestyles.

Product coverage: Away-from-Home Tissue and Hygiene, Retail
Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company
shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and
    leading brands;
  • Use five-year forecasts to assess how the market is predicted to

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