Market Overview

Pam Lifford Named President, Warner Bros. Global Brands and Experiences


WBGBE Launched to Focus on Heightened Consumer Engagement across
Studio's Iconic and Beloved Brands and Franchises

Lifford to Oversee Warner Bros. Consumer Products, DC, Global
Franchise and Themed Experiences Teams

Pam Lifford has been promoted to President, Warner Bros. Global Brands
and Experiences, with responsibility for Warner Bros. Consumer Products,
DC, Themed Entertainment and a new Global Franchise team, it was
announced today by Kevin Tsujihara, Chairman and CEO, Warner Bros. This
new business will align strategies and increase consumer engagement
across the company's key brands and franchises.

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Pam Lifford named President, Warner Bros. Global Brands and Experiences (Photo: Business Wire)

Pam Lifford named President, Warner Bros. Global Brands and Experiences (Photo: Business Wire)

The formation of WBGBE supports and furthers the Studio's ongoing
initiatives to move its businesses and products closer to the consumer.
Through WBGBE, the company will have increased opportunities to develop
and grow consumer relationships over time and across the breadth of a
franchise, with a multi-generational focus on these interactions so
there will be lifelong opportunities for engagement. Additionally,
through expertly curated experiences, fans will be able to create
moments and memories linked with Warner Bros.' and DC's brands and
franchises, further strengthening their connection to the company's
iconic characters and franchises.

"With competition for consumers' attention more intense than ever, and
brand awareness and loyalty more important than ever, this is a great
way to help focus on creating opportunities for fans to meaningfully
interact with our brands and franchises at a level beyond the screen,"
said Tsujihara. "Pam has deep experience across consumer products and
building emotional connections with fans, and in the two years she's
been at Warner Bros., has proven herself and her vision. I'm excited to
have her bring that vision to this new business."

"This is an incredible opportunity for us to super-serve our fans across
a variety of platforms and venues throughout their lifetimes," said
Lifford. "Warner Bros. has world-class characters and brands that are
beloved around the world—from our licensed DC Super Heroes and the
Looney Tunes and Hanna Barbera animated superstars to a library of over
10,000 films and TV shows—and we're now making it a priority to bring
these properties to fans in new and exciting ways. I'm thrilled to take
on this challenge and look forward to working with my colleagues across
the Studio to make this new business a great success."

As President, Warner Bros. Global Brands and Experiences, Lifford is
charged with developing all-new fan-engagement business opportunities as
well as working to align the current fan-focused activities of WBCP,
Themed Entertainment and DC that lend themselves to next-level
development. She'll also work with all divisions of the Studio to ensure
that every touchpoint for cross-divisional and cross-company
collaboration is maximized. Additionally, she will coordinate with
WarnerMedia sister companies HBO and Turner as well as various AT&T
divisions when appropriate. Global Brands and Experiences will operate
with a "never go dark" approach, offering consumers compelling
opportunities 24/7, everywhere they interact with Warner Bros.' IP.

The day-to-day operation of DC will continue to be run by Jim Lee,
Publisher and Chief Creative Officer, and Dan DiDio, Publisher, who both
now report to Lifford. Consumer Products will be led by its current
management team. The Wizarding World franchise business will continue to
be overseen separately by Josh Berger, President & Managing Director,
Warner Bros. UK, Ireland and Spain, and President of Harry Potter Global
Franchise Development, reporting directly to Tsujihara.

Lifford joined the Studio as President, Warner Bros. Consumer Products
in February 2016, with responsibility for all WBCP business functions,
including domestic and international licensing, worldwide marketing,
business and legal affairs, finance, and retail business development
related to some of the most highly regarded entertainment franchises in
the world. In her first year at WBCP, she increased overall business by
47 percent and has continued a consistent growth trajectory through her
second and current year.

With more than 25 years of experience, Lifford is widely respected
across the consumer products industry. She spent 12 years at Disney,
rising through the ranks to become a member of the consumer products
executive leadership team where, as Executive Vice President, she
oversaw the global home, fashion and infant businesses. In this
capacity, she worked directly with licensees and major retailers around
the world on innovative merchandising and retail programs that drove
significant business growth for the company. Lifford also worked at
Quiksilver, Inc., where she served as Executive Vice President, Global
Licensing. Earlier in her career, she held positions at Road Runner
Sports and Nike.

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