Market Overview

Havas Group Invests in US-Based Leading Multicultural Marketing Agency, Republica


Havas Group announced today it has invested in Republica, the No. 1
independent multicultural agency in the U.S. Located in Miami, Florida,
Republica was founded by Chairman & CEO Jorge A. Plasencia and President
Luis Casamayor in 2006 to address the "seismic multicultural and digital

This press release features multimedia. View the full release here:

From Left to Right: Republica Havas President Luis Casamayor; Republica Havas CEO Jorge A. Plasencia ...

From Left to Right: Republica Havas President Luis Casamayor; Republica Havas CEO Jorge A. Plasencia; and Havas Creative, North America Chairman/CEO Paul Marobella. (Photo Credit: Seth Browarnik)

Republica's team of 120 experts specializes in creating relevant,
enduring connections across culture, language, and technology, providing
strategy, creative, research, media planning and buying, analytics,
consumer science, digital, public relations, social, and experiential
for brands in the U.S. and around the globe. Today, the agency works
with numerous brand partners including Walmart, Toyota, Google, Nielsen,
Four Seasons Hotels and Resorts, Freixenet USA, Azamara Club Cruises,
Baptist Health, NBCUniversal Telemundo, Adrienne Arsht, Universal Parks
& Resorts, BankUnited, Sedano's Supermarkets, Miami Super Bowl 2020 and
Goya Foods, among others.

The agency will be renamed Republica Havas and will remain
headquartered in Miami, with expansion plans to other key U.S. markets
including New York, Chicago and Los Angeles. Republica Havas will
continue offering expert multicultural marketing intelligence, combined
with the ability to leverage Havas' global integrated communications
network as well as tap into parent company Vivendi's media and
entertainment properties.

Republica Havas will continue to be led by Plasencia, Casamayor and
their executive team, and sit under the direction of Paul Marobella,
Chairman and CEO, Havas Creative, North America.

Yannick Bolloré, CEO Havas Group, said: "With multicultural
consumers making up nearly 40 percent of the U.S. population and $3.4
trillion in spending
1, the current American
landscape is the most culturally diverse and technologically fluent in
Multicultural marketing intelligence needs to be in
every brand's DNA. Republica's industry-leading expertise further
expands our multicultural capability and understanding. Miami is the
right place to serve as our anchor."

"Our mission as a creative agency is to ignite the businesses of the
brands we work with through cultural relevance. As such, it was
important for us to find the best partner that doesn't just understand
multicultural marketing but is embedded in the fabric of different
cultural communities in America—Republica is that partner. Combining our
integrated capabilities with Republica's fluency in multicultural values
and preferences will allow our clients to connect to diverse audiences
with authenticity and impact,"
added Paul Marobella, Chairman
& CEO, Havas Creative North America.

Jorge A. Plasencia, Co-founder, Chairman & CEO of Republica,
said: "Many suitors have approached us over the years, and although
we always listened, it never felt right. That changed with Havas. The
fact that Republica Havas now becomes the Group's leading multicultural
offering in the U.S., coupled with the endless opportunities we will be
able to offer both our clients and the members of the Republica family,
joining forces now made perfect sense. This is the right partnership
because it allows us to continue to do what we love, staying true to our
culture and our people, while being able to offer our deep multicultural
expertise to Havas' many agency partners. Luis and I are thrilled to
join the Havas and greater Vivendi family on this new chapter
of our journey; and we extend our gratitude to both our extraordinary
team and our incredible client partners for believing in us."

Republica was recently ranked seventh on Ad Age's 2018 annual list of
the top 50 U.S. Hispanic agencies, making the firm the No. 1 independent
shop on the list. The agency has also recently garnered 56 top industry
awards and accolades, including a Cannes Lions Shortlist, Clio, Spain's
Festival El Sol, New York Festivals, Imagen Award and PRSA Bronze Anvil,
among others.

About Republica Havas

Republica Havas is one of America's leading and fastest-growing
multicultural advertising and communications agencies. Through its
"Rethink Relevant" strategic mantra, Republica Havas provides integrated
services including strategy, creative, research, media planning and
buying, analytics and consumer science, digital, public relations,
social, and experiential to numerous blue-chip clients in the U.S. and
markets around the world. Founded in 2006 and based in Miami, Florida,
Republica Havas is part of Havas Creative North America. For more
information, visit, and
follow @RepublicaHavas and #RethinkRelevant on social media.

About Havas Group

Havas is one of the world's largest global communications groups.
Founded in 1835 in Paris, the Group employs 20,000 people in over 100
countries. Since the end of 2017, Havas Group is fully integrated into
Vivendi. Havas Group is committed to being the world's best company at
creating meaningful connections between people and brands through
creativity, media and innovation. Based on a client-centric model across
media and creative, the Havas Group is the most integrated company in
its sector. We operate with three business units (creative, media and
healthcare & wellness) within our 52 Havas Villages all over the world
where teams share the same premises ensuring agility and a seamless
experience for clients. Further information about Havas Group is
available on the company's website:

About Havas Creative North America

Havas Creative North America is a progressive creative agency network
focused on being the most meaningful partner to the modern CMO. It
offers a comprehensive mix of capabilities within three distinct
networks; Havas, Arnold and The Annex, including creative, experience
design, cognitive, data and technology as well as unique access to other
Vivendi-owned properties. With agencies in NY, Chicago, Boston, Los
Angeles, Atlanta, Miami and others, Havas Creative North America brings
nearly 2,800 of the most talented people in the business. As the most
modern, flexible and agile creative network in North America, Havas
reinforces the following five key pillars in everything it does:
creativity, culture, community, consumer experience and commerce. We are
creators. We are data. We are social. We are ideas. For more
information, visit or
follow Havas on Twitter (@havas),
Facebook (
and Instagram (@havas).

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1 Source: Nielsen

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