Market Overview

Java Trading™ to Launch New Coffee Line at Natural Products Expo East 2018

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Dedicated to a seed-to-cup experience of "We discover. You enjoy."

Java Trading Company will unveil its new coffee line at the Natural
Products Expo East Show on September 13-15, to be held in Maryland at
the Baltimore Convention Center. Dedicated to providing an exceptional
taste experience from seed-to-cup, the new Java Trading coffees will be
showcased at Booth #5011.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180913005582/en/

Java Trading™ Coffee

Java Trading™ Coffee

Established in 1968, the traders of Java Trading have traveled the
world, sourcing and forging relationships with farmers that work the
land and grow the finest coffee beans. Today owning its own sustainable
farms and mills in Costa Rica and Colombia, Java Trading continues to
source new family farms and mills in exotic lands that share the same
philosophy of eco-friendly coffee farming.

"We are excited to bring the finest coffees from the farms and mills we
partner with to the consumer" says Russ Kramer, Executive Vice President
of Java Trading Company "We work hard to ensure the sustainability and
well-being of the coffee producers, and we want to share the story of
coffee's journey from the tree to the cup."

Introducing 12 premium 100% Arabica coffee beans, 6 available in USDA
Organic that have been meticulously milled and roasted to perfection.
The new Java Trading coffee offerings are:

  • Alma Del Café (Colombia) - Medium body, chocolate notes with a
    hint of nuts
  • Ethiopia Sidamo - Citrusy aroma, deep fruity flavors
  • La Sonrisa (Costa Rica) - Bright acidity, with hints of
    maple and honey
  • Breakfast Blend - Floral with a medium body and bright acidity
  • Stargazer - Sweet notes of dark chocolate
  • Hazelnut - Nutty aroma and a smooth creamy body

Java Trading Coffee Organic offerings (USDA Certified):

  • Ethiopia Sidamo Organic - Citrusy aroma, deep fruity flavors
  • Peru Chanchamayo Organic - Full bodied, medium acidity with a
    hint of dried fruit
  • Mexico Chiapas Organic - Medium body with notes of cedar and
    milk chocolate
  • French Roast Organic - Bittersweet and light bodied, distinct
    smoky notes
  • Breakfast Blend Organic - Floral with a medium body and bright
    acidity
  • Hazelnut Organic - Bittersweet and light bodied
    with distinct smoky notes

Packaged in whimsical designs of old world travel and authenticity, each
label evokes a sense of journey from its coffee's origin. With a tagline
of "We discover. You enjoy.", Java Trading Company is
committed to ethical sourcing and sustainable business practices. The
coffees are available in 10-12 oz. bags and 10 ct cups at the suggested
SRP of $7.99.

With its vertical integration and transparency from point of origin, the
company operates no-cost dental & medical care clinics to the growers,
has invested over $100,000 over 10 years in renovating schools in
Colombia and preserves natural forestland & wildlife corridors through
its environmental practices of erosion control and minimal use of inputs
& fertilization philosophy.

About Java Trading Company:

Founded in the lush farmlands of Costa Rica in 1968, Java Trading
Company, under Distant Lands Coffee provides the world's finest coffees
to its grocery, food service and specialty roaster clients. A farmer
first vertically integrated specialty coffee company, the company
operates divisions of coffee farms and mills, green coffee trading and
multi-national quality control services with roasting plants in Renton,
WA. and Tyler, Texas. Distant Lands Coffee is a subsidiary of ITO EN
(North America) INC., a multi-national beverage company based in
Brooklyn, New York.

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