Market Overview

Skechers Hits New York Fashion Week Runways

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The iconic Skechers D'Lites footwear collection appears on the
runway at seven NYFW shows

Models walked the runways at seven New York Fashion Week shows this
season in Skechers styles from the global footwear brand's iconic and
retro Skechers D'Lites line. Declared the "It Shoe of 2018" earlier this
year by Hypebae, the chunky sneaker style paired perfectly with
an eclectic assortment of designer fashion activewear and swimwear
collections for Spring/Summer 2019.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180913005308/en/

Skechers D'Lites on the DFBK: Defend Brooklyn runway during New York Fashion Week. Image courtesy of ...

Skechers D'Lites on the DFBK: Defend Brooklyn runway during New York Fashion Week. Image courtesy of Getty Images.

"Skechers is the original chunky sneaker dating back nearly two decades,
and we love that so many designers are choosing to coordinate Skechers
D'Lites with their new collections," said Robert Greenberg, Skechers
chief executive officer. "From influencers around the globe to fashion
press to the runways this week, Skechers D'Lites is in-demand and
on-trend with a uniquely Skechers level of comfort that people love."

The seven shows that featured models wearing Skechers D'Lites include:
Hardware LDN, FTL Moda, Mery Playa by Sofia Resing, Tumbler and Tipsy by
Michael Kuluva, DFBK: Defend Brooklyn, Bonnie Bouche by Angela Simmons,
and #Unfiltered by Jessica Abo.

Styles from the collection worn this week include the classic black and
white Skechers D'Lites – Biggest Fan as well as select colorways from
the Skechers D'Lites X One Piece collaboration with the acclaimed
anime series.

Skechers pioneered the chunky sneaker look two decades ago with the
Skechers Energy for men and women as well as the Skechers Stamina for
men. The style evolved and the Company introduced Skechers D'Lites—a
lighter version of its original style—in 2007. Though the collection has
always had a dedicated consumer base, popularity accelerated across Asia
over the last two years after regional marketing included K-Pop groups.
The collection has since been featured on the fashion editorial pages of Elle,
Marie Claire
and GQ, among others. And in 2017, the Company
relaunched an even lighter update of Skechers D'Lites in celebration of
its ten-year anniversary.

About Skechers USA, Inc.

SKECHERS USA, Inc., (NYSE:SKX) based in Manhattan Beach, California,
designs, develops and markets a diverse range of lifestyle footwear for
men, women and children, as well as performance footwear for men and
women. SKECHERS footwear is available in the United States and over 170
countries and territories worldwide via department and specialty stores,
2,715 SKECHERS Company-owned and third-party-owned retail stores, and
the Company's e-commerce websites. The Company manages its international
business through a network of global distributors, joint venture
partners in Asia and the Middle East, and wholly-owned subsidiaries in
Canada, Japan, throughout Europe and Latin America. For more
information, please visit www.skechers.com
and follow us on Facebook (facebook.com/SKECHERS),
Instagram (Instagram.com/SKECHERS)
and Twitter (twitter.com/SKECHERSUSA).

This announcement contains forward-looking statements that are made
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. These forward-looking statements include,
without limitation, Skechers' future domestic and international growth,
financial results and operations including expected net sales and
earnings, its development of new products, future demand for its
products, its planned domestic and international expansion, opening of
new stores and additional expenditures, and advertising and marketing
initiatives. Forward-looking statements can be identified by the use of
forward-looking language such as "believe," "anticipate," "expect,"
"estimate," "intend," "plan," "project," "will be," "will continue,"
"will result," "could," "may," "might," or any variations of such words
with similar meanings. Any such statements are subject to risks and
uncertainties that could cause actual results to differ materially from
those projected in forward-looking statements. Factors that might cause
or contribute to such differences include international economic,
political and market conditions including the challenging consumer
retail markets in the United States; sustaining, managing and
forecasting costs and proper inventory levels; losing any significant
customers; decreased demand by industry retailers and cancellation of
order commitments due to the lack of popularity of particular designs
and/or categories of products; maintaining brand image and intense
competition among sellers of footwear for consumers, especially in the
highly competitive performance footwear market; anticipating,
identifying, interpreting or forecasting changes in fashion trends,
consumer demand for the products and the various market factors
described above; sales levels during the spring, back-to-school and
holiday selling seasons; and other factors referenced or incorporated by
reference in the Company's annual report on Form 10-K for the year ended
December 31, 2017, and its quarterly report on Form 10-Q for the three
months ended June 30, 2018. The risks included here are not exhaustive.
Skechers operates in a very competitive and rapidly changing
environment. New risks emerge from time to time and the companies cannot
predict all such risk factors, nor can the companies assess the impact
of all such risk factors on their respective businesses or the extent to
which any factor, or combination of factors, may cause actual results to
differ materially from those contained in any forward-looking
statements. Given these risks and uncertainties, you should not place
undue reliance on forward-looking statements as a prediction of actual
results. Moreover, reported results should not be considered an
indication of future performance.

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