Market Overview

Food Truck Chef Celebrates First-Year Anniversary with 16 Million Installs


Global hit game ‘Food Truck Chef,' developed by Indian developer Nukebox
Studios, has crossed 16 million installs in a year.

It became the No. 1 Android Casual Game in 40 countries, including the
U.S., and made it to the Top 100 Grossing Charts in more than 100
countries on the App Store and Google Play. It was also chosen as ‘Best
of 2017' and ‘Awesome Game Made In India' by the Google Play store.

Growth in the game was bolstered by Nukebox's partnership last year with
Tilting Point, which both funds and manages the game's user acquisition
as part of a three-year, $18 million campaign. Since partnering with
Tilting Point, Nukebox has seen an over 3x increase in average monthly
revenue for Food Truck Chef, with 10x the organic installs.

Food Truck Chef's Anniversary Special update ‘Space Street' was just
featured globally in the App Store, Google Play and Facebook. In this
update, players travel to another planet and serve delicious dishes to
out-of-this world customers in space. In the past year, Food Truck Chef
players have served more than 4 billion pizzas and 3 billion coffees.

"We created Food Truck Chef to enable our players to live out their
dreams of running a Food Truck. It feels great when our players write to
us saying they are living vicariously through our game. Some have even
gone on to start their own Food Trucks inspired by our game!," said Amit
Hardi, the CEO of Nukebox Studios. "Food Truck Chef has evolved a lot
since its launch, and we continue improving the game by adding newer
trucks, features and events. We intend to make the game more enjoyable
to our players for years to come and reach bigger audiences."

"We congratulate Nukebox on the success of Food Truck Chef. It was an
incredible first year filled with solid achievements," said Kevin
Segalla, CEO, Tilting Point. "We point to Food Truck Chef as a shining
example of what Tilting Point can do with a great partner and the right
game. We are excited to take it even further, reaching new heights
together in the coming years."


Creating awesome since 2009, Nukebox Studios is a full stack mobile game
development studio based out of Bengaluru, India. With their complete
and well-rounded production team, Nukebox Studios is working on
developing and publishing innovative and original IPs for the global
audience. Nukebox uses a data-driven approach with the focus on building
high-quality games. It counts a combined experience of 180+ man-years
across the team and an undying passion for gaming. At Nukebox, players
are their first, second and third priority. Learn more at


Tilting Point is a new-generation games partner that empowers top
development studios with expert resources, services and operational
support to give carefully selected games mainstream success. Through its
user acquisition fund, Tilting Point also provides user acquisition
management services and funding to help developers achieve profitable
scale. The company adheres to a core philosophy of putting development
talent first, advancing industry-leading analytics, and overcoming
discoverability hurdles with aggressive, best-in-class marketing.

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