Market Overview



New store opens on Broadway featuring 22 California-based artists and

announced today that it will open a new downtown Los Angeles
location at 928 S. Broadway Street on Thursday, September 20 at 10 A.M.
The 11,221 sq. ft. store is located on the ground floor of the Broadway
Palace Apartments building and marks West Elm's fourth location in the
Los Angeles metro area. With a commitment to supporting emerging
creatives, West Elm Downtown LA will sell products created by 22
California-based makers and offer pop-ups and workshops hosted by local
artists and businesses. West Elm Downtown LA will also offer
Williams-Sonoma, Inc.'s cross-brand design consultation program Design
, which pairs customers with experts who can provide design,
installation and registry services.

"Our Los Angeles LOCAL program is among our largest and most successful
roster of local artists and designers, offering a wide selection of
handcrafted art, furniture and accessories," said West Elm President
Alex Bellos. "Our new Downtown LA store brings us to the heart of the
city's creative community where we will continue to cultivate
relationships with talented artists and invest in their development with
programs such as our artist residency at West Elm Santa Monica, and the
‘Best of LOCAL' program on"

A selection of locally made products by California-based makers and
artisans will be showcased as part of the West Elm Downtown LA LOCAL
assortment. Among the 22 artists featured in the store are:

  • Dandelion
    Paper Co.
    : Artistic prints inspired by California's flora and
    fauna made in Elverta
  • Dear
    : Dapper pet leashes and feeders made in Los Angeles
  • Eric
    : Colorful, handmade geometric planters and pedestals crafted
    from steel in Long Beach
  • Janel
    Foo Glassworks
    : Stained glass decorative objects handmade in Los
  • Masterson:
    Geometric wooden terrariums and planters handmade in Los Angeles
  • MFEO:
    Los Angeles-based woodworkers making planters and wall shelves
  • Miriam
    : California-themed and vintage-inspired pennants and patches
    made in Los Angeles
  • Myan
    : Los Angeles-based photographer capturing dreamy
    California-inspired prints featuring L.A.'s urban fabric
  • Nickel
    : Natural coir welcome mats hand-painted in Costa Mesa
  • Rachel
    Brown Art
    : Watercolor artist based in Los Angeles painting
    southwestern skull portraits

West Elm Downtown LA invites the community to celebrate the new store
opening by participating in its grand opening activities on Thursday,
September 20, including:

  • Sip on locally roasted organic coffee and espresso by Urban
    from 10 a.m. - 12 p.m.
  • Grab a California inspired poké bowl for lunch, served by Sweetfin
    from 12 - 2 p.m.
  • Join the new store team for a Grand Opening Community Party
    from 6 - 8 p.m.:
    • Enjoy live music from a local DJ and refreshments, including FREE
      ice cream served by Cool
      and cocktails provided by Urban
    • Shop for a good cause: A portion of the night's proceeds will go
      to Inner
      City Arts
      , a local nonprofit dedicated to engaging young
      people in the creative process.
    • RSVP to the celebration by visiting:
  • Special edition West Elm Downtown LA tote bag: Beginning
    opening day, and while supplies last, the first 300 shoppers with a
    $50 minimum purchase will receive a special edition West Elm Downtown
    LA tote bag.
  • Los Angeles residents are invited to enter the West Elm sweepstakes
    offering local customers a chance to win a $2,000 gift card. This
    sweepstakes is open only to residents that live within the Los
    Angeles, CA area. Official rules can be found on the Downtown
    LA Sweepstakes page

For up-to-date information on in-store promotions and events, customers
are encouraged to "like" the West Elm Downtown LA store on Facebook:
and follow the store on Instagram: @westelmdtla.
West Elm Downtown LA is open Monday - Saturday, 10:00 a.m. - 8:00 p.m.,
and Sunday 11:00 a.m. - 6:00 p.m. The store's address is 928 S. Broadway
Street, Suite A, Los Angeles, CA 90015 and the phone number is (213)
683-4885. Applicants interested in joining the West Elm DTLA team may
send an email to

About West Elm

Headquartered in Brooklyn, NY since 2002, West Elm opened its first
store in DUMBO, the neighborhood it still proudly calls home. With a
mission of harnessing the power of design and human connection to enrich
lives, everything West Elm does is designed to make an impact in
everyday life, from creating unique, affordable designs for modern
living and commitment to Fair Trade Certified, from LOCAL and
handcrafted products to community-driven collaborations and events. The
brand operates more than 100 retail stores as well as e-commerce
websites in the United States, Australia, Canada and the UK, ships
internationally to customers around the world, and has unaffiliated
franchisees that operate stores in Mexico, Middle East, Philippines and
South Korea. In addition to home furnishings retail, West Elm operates
in the commercial furnishings industry and announced its expansion into
the travel and hospitality industry with the launch of West
Elm Hotels
. West
publishes the blog Front+Main
and is part of an active community on Facebook,
and YouTube.
West Elm is a member of the Williams-Sonoma, Inc. (NYSE: WSM)
portfolio of brands and part of The Key Rewards, a free-to-join loyalty
program that offers members exclusive benefits across the
Williams-Sonoma family of brands.

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