Market Overview

Apex Clearing to Offer the Capability for Commission-Free Trading


New product offering represents next step in democratizing wealth
management and expanding access to investing

, a leader in digital wealth management, announced today
that it will be offering any online brokerage platform the ability to
provide commission-free trading. This new product offering aims to help
all brokers and advisors continue to meet the challenge of providing the
faster and cheaper online experiences that today's consumers receive and
expect in all aspects of their digital lives.

Bill Capuzzi, CEO of Apex Clearing, said: "Digital technologies have
created increasing pressure for brokers and advisors to be more
transparent and reduce fees. As a result, costs are coming down and
several industry incumbents have successfully launched zero-fee trading
products. Now, Apex Clearing is leveling the playing field by giving
everyone the ability to offer commission-free trading and replicate this

Apex Clearing's new offering will help continue knocking down the
barriers to entry. Fees typically have the biggest impact on investors
with modest account balances, which is why millennials and others have
been flocking to low-cost platforms.

Apex Clearing has been a custodian of choice for the leaders of digital
wealth and has brought to market many of the technologies that have
transformed the industry, including real-time account opening and
funding. Earlier this month, Apex announced it will be offering its
clients the ability to service the demand for crypto assets among
millennials and others who want to invest in digital currency as well as
brokerage assets. Bill Capuzzi will discuss these innovations and what
they mean for the future of wealth management at Bloomberg's Sooner
Than You Think
technology conference on October 16th in

About Apex Clearing Corporation

Apex Clearing is a custody and clearing engine that's powering the
future of digital wealth management. As a clearing firm, Apex delivers
speed, efficiency and flexibility to firms ranging from innovative
start-ups to blue-chip brands that choose to grow with us. Apex's
fully-integrated, customized solutions allow registered investment
advisors (RIAs), digital advisors, fintech firms, broker dealers and
full-service firms to provide the seamless digital experiences consumers
expect and to reach more investors and serve them profitably. Founded in
2012 and based in Dallas – with offices in New York City, Chicago and
Portland, Oregon – Apex Clearing Corporation is registered with the SEC,
a member of FINRA, and a participant in SIPC. For more information,

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