Market Overview

Nonprofit Organization Software Leaders Combine to Form Neon One

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NeonCRM
and Rallybound
recently joined forces to establish Neon One, a new business enterprise
dedicated to helping nonprofit organizations achieve their philanthropic
goals by providing a user-friendly, integrated and state-of-the-art
technology platform. This new entity will continue to build a unique
ecosystem comprised of best-in-class products and services, assembled to
cultivate the vital resources nonprofits and their stakeholders rely on
to drive their efforts. Combined, NeonCRM and Rallybound have helped
nonprofits raise nearly $9 billion to date.

Over the past 13 years, Jeff Gordy has grown NeonCRM from one of the
first web-based CRM and software platforms for nonprofits to the
industry's leading software platform. NeonCRM provides a full suite of
software tools that empower nonprofits to raise more money, better
manage their members, increase event attendance and save staff time.
NeonCRM's growing list of partnerships, including over 20 integrated
technology providers and 70 knowledgeable consultants, is the foundation
of an integrated ecosystem designed to address any nonprofit need.

"Our growing client base of over 3,000 unique nonprofits continues to
reinforce for us the mission critical nature of easy-to-use, affordable,
modern nonprofit software," said Gordy. "Bringing together the
differentiated offerings and talent of NeonCRM and Rallybound is a key
step in helping to fulfill our vision of helping more great people do
amazing things." Gordy will assume the role of president of the combined
entity; veteran team member Nina Deremer will assume leadership of
NeonCRM.

Rallybound will continue to create and provide digital fundraising
tools, peer-to-peer solutions and advanced integrations with other
best-in-breed technologies for many of the largest nonprofits in North
America, including the Cystic Fibrosis Foundation, Michael J. Fox
Foundation and the Sierra Club.

"Nonprofits benefit the most when their fundraising solutions work
together and provide a multiplying effect on donations – this is what
the combination of NeonCRM and Rallybound will achieve," said Rallybound
co-founder Shmuli Pinson. Both Pinson and co-founder Joe Magee will
continue to lead Rallybound, while also helping guide strategy for Neon
One. As part of Neon One, Rallybound will be able to build new features
faster, as it continues to expand and enhance its integrations and
systems architecture.

As part of the union, Neon One partnered with FTV Capital, a leading
growth equity firm, to accelerate the transformative growth of the
company. FTV Capital has a 20-year track record of helping innovative,
high-growth companies seamlessly scale as they continue to successfully
meet the needs of their valued clients. In addition, FTV team members
are actively involved on nonprofit boards.

Neon One will broaden its volunteering initiatives as well as grow its
monetary and in-kind donations to nonprofits that inspire the executives
and staff. The company will also expand its support of impact
partnerships for initiatives like the Fundraising Effectiveness Project,
which provides the most accurate comparative and statistical data for
nonprofits to measure how well they are doing.

Neon One will add executive talent, bringing in Michael Farb as CEO.
Farb brings deep nonprofit passion and experience, currently serving on
the board of Build.org. He also recently oversaw growth efforts for
Stack Sports, leading the first-of-its-kind, end-to-end technology
platform for the industry. Joining as chairman is Robert Wechsler, a
highly successful serial entrepreneur and world-renowned payments expert
who heads the Wechsler Family Foundation for charitable giving.

"The vision driving these two companies together will create
opportunities for growth throughout the industry. Our goal is to support
and enhance the missions of thousands of nonprofit organizations and
affect billions of lives," added Farb.

To learn more about its vision for the industry, go to www.NeonOne.com
or contact media@neonone.com
for more information.

About Neon One

Neon One was founded with the mission of becoming the most comprehensive
and authentic end-to-end technology ecosystem for nonprofits. The team
has worked for and with nonprofits for decades and wants to transform
the way nonprofit organizations' missions are supported with software
and services built for results. Neon One currently has offices in San
Francisco, Los Angeles, Chicago and New York.

About NeonCRM

NeonCRM offers award-winning solutions to enhance the productivity of
nonprofits worldwide. NeonCRM's platform was built by and for people who
run nonprofits; 85% of the NeonCRM team members come from a nonprofit
background. Over 3,000 organizations of all types and sizes use NeonCRM
to manage fundraising, membership, events and websites, generating
billions of dollars for nonprofit causes around the world. NeonCRM was
recognized for the fourth year in a row as one of the fastest-growing
companies in the U.S. by Inc. 5000.

About Rallybound

Rallybound provides nonprofits of any size a modern digital fundraising
platform that is clean, fresh, powerful and easy to use. With
Rallybound's unique digital fundraising solutions, including mobile
apps, supporters of nonprofits can customize their own personal
fundraising pages, where they can receive donations from friends and
family in order to further the charity's mission. Rallybound was
recently included on the Inc. 5000 list of fastest-growing U.S.
companies.

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