Market Overview

Vestel and Intertrust Partner to Deliver TVs using Intertrust ExpressPlay XCA for Broadcast Video Protection and Management


Joint solution provides operators with a seamless bridge between
OTT, broadcast, and mobile video services and will be showcased at
IBC 2018 at Stand 5.A55

(IBC) Vestel and Intertrust
today announced that Vestel will ship TVs and digital set-top boxes in
2019 with Intertrust's ExpressPlay XCA™ for broadcast video management
and protection. ExpressPlay XCA is Intertrust's video conditional access
system (CAS) based on the open standard Marlin DRM (Digital Rights
Management) technology. ExpressPlay XCA brings massive cost reductions
and market efficiencies to broadcasters and operators as well as device
makers by using the Marlin DRM engine to implement conditional access
for broadcast streams and Marlin DRM for broadband streams.

The announcement was applauded by leading DTH operators in Europe who
have long sought to break free from the overhead of traditional CAS,
which have failed to penetrate the TV market to date. Developed for
custom set-top boxes, traditional CAS are costly and non-scalable. The
Marlin DRM engine is designed for modern smart TVs and can support both
CA and DRM business models.

"This move marks the first real step in the convergence of broadband and
broadcast," said Alberto Sigismondi, chief executive officer of Italy's
Tivù. "For years operators have dreamt of delivering secure broadcast
content to TVs without an external module; ExpressPlay XCA makes this
happen efficiently."

"Delivering broadcast TV programs directly through the TV will transform
the user experience, Plug & Play, for viewers who purchase our Smart
TVs," said Hakan Kutlu, Vice President of Marketing, Vestel.
"ExpressPlay XCA is enabling this breakthrough, ensuring that important
security requirements for high-value content are met. This means that we
can focus on providing the best possible viewing experience for our
customers and offering a real differentiator in the market."

Intertrust co-founded the Marlin
open standard with Sony, Samsung, Philips, and Panasonic in
2005. Marlin DRM is used globally in over a billion devices and apps and
is the only open standard for content management and protection. As the
walls breakdown between Internet and broadcast services, operators seek
common, cost effective content protection for both over the top and
broadcast video. Marlin DRM is ideal for this and through its open
nature, is devoid of proprietary agendas and hidden costs and provides
operators with a seamless bridge between over the top, broadcast, and
mobile video services.

About Vestel

As one of the leading enterprises in Turkey, Vestel is a major player in
consumer electronics such as smart TVs, digital set top boxes, mobile
technologies, household appliances, professional displays and LED
lighting. Vestel Trade, the company responsible for the marketing and
sales of Vestel products overseas, exports 73 percent of its production
under leading Japanese and European brands to 155 countries.

Please visit Vestel at

About Intertrust Technologies Corporation

Intertrust provides trusted computing products and services to leading
global corporations – from mobile, CE and IoT manufacturers, to service
providers, and enterprise software platform companies. These products
include the world's leading digital rights management (DRM), software
tamper resistance, and technologies to enable private data exchanges for
various verticals including energy, entertainment, retail/marketing,
automotive, fintech, and IoT.

Founded in 1990, Intertrust is headquartered in Silicon Valley with
regional offices in London, Tokyo, Mumbai, Bangalore, Hyderabad,
Beijing, Seoul, Riga, and Tallinn. The Company has a legacy of
invention, and its fundamental contributions in the areas of computer
security and digital trust are globally recognized. Intertrust holds
hundreds of patents that are key to Internet security, trust, and
privacy management components of operating systems, trusted mobile code
and networked operating environments, web services, and cloud computing.

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