Market Overview

European Free-to-Air TV Platforms Endorse Intertrust ExpressPlay XCA for Broadcast Content Protection


Powerful new content protection technology that is readily available
on Smart TVs and Set-Top Boxes, dramatically cutting costs and time to
market will be showcased at IBC2018 Stand 5.A55

Free-to-air TV platforms Freesat and Tivù have today endorsed
Intertrust's ExpressPlay XCA™ conditional access system (CAS) at IBC.

As the inventor of Digital Rights Management (DRM) technology,
Intertrust introduced ExpressPlay XCA (XCA), a modern CAS that is based
on their popular open standard Marlin technology, which was originally
founded by Intertrust, Panasonic, Philips, Sony, and Samsung.
ExpressPlay XCA leverages hardware security in smart TV and set-top box
chipsets to provide world-class content security and full CAS
capabilities – including head-end integration at a fraction of the cost
of a legacy CAS.

"For years, TV operators have had to manage a tricky balance between
set-top box manufacturers and CAS providers to deliver premium TV, often
leaving themselves at the mercy of CAS vendors. Meanwhile broadband TV
providers use easy-to-integrate DRM with far less overhead," said Talal
G. Shamoon, Intertrust's chief executive officer. "With today's TV
chipsets, smart TVs and set-top boxes, we can remove legacy problems
with our Marlin DRM-based XCA while reducing costs and time-to-market,
and increasing choice."

With increasing competition from the Internet, traditional TV operators
are embracing economies of scale provided by modern technology. In
response to smart TV manufacturers readily integrating DRM systems into
their OTT stack, Intertrust created XCA to provide broadcasters with a
simple way to reduce their costs.

"As Freesat expands its connected product range, we sought a cost
efficient, open alternative to traditional CAS," said Andy Carr Director
of CE @ Freesat. "XCA provides us with industry approved content
security across a broad range of devices. As our service continues to
grow, Intertrust becomes a key partner for us protecting the best
possible high-value entertainment experience for our customers."

To protect and manage content, XCA technology is used in TV platforms
across Europe, India, China, Japan, and the United States. Its advanced
DRM software engine efficiently protects broadcast streams, resulting in
a future proof, open technology that is flexible and cost effective.

"Our viewers are the most important element in the equation," said
Alberto Sigismondi, Tivù chief executive officer. "With XCA, we could
provide our viewers with a range of content choice across traditional TV
platforms and set-top boxes, but also bridge the gap between the
interests of Italy's broadcasters."

Intertrust also announced at IBC that Vestel, Europe's second largest TV
manufacturer will incorporate XCA into their smart TVs. Vestel joins a
growing community of device makers who support Marlin-based technologies
around the world.

About Intertrust

Intertrust provides trusted computing products and services to leading
global corporations – from mobile, CE and IoT manufacturers, to service
providers, and enterprise software platform companies. These products
include the world's leading digital rights management (DRM), software
tamper resistance, and technologies to enable private data exchanges for
various verticals including energy, entertainment, retail/marketing,
automotive, fintech, and IoT.

Founded in 1990, Intertrust is headquartered in Silicon Valley with
regional offices in London, Tokyo, Mumbai, Bangalore, Hyderabad,
Beijing, Seoul, Riga, and Tallinn. The Company has a legacy of
invention, and its fundamental contributions in the areas of computer
security and digital trust are globally recognized. Intertrust holds
hundreds of patents that are key to Internet security, trust, and
privacy management components of operating systems, trusted mobile code
and networked operating environments, web services, and cloud computing.

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