Market Overview

ADTRAN Empowers Services Providers with Simple, Smart, Adaptable Enterprise-Class Wi-Fi

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Latest Wi-Fi Offering Creates Competitive Service Bundles to Increase
Revenues in Large, Underserved SMB Market

ADTRAN®,
Inc.
, (NASDAQ:ADTN), the leading provider of next-generation open
networking solutions, today launched its enterprise Wi-Fi solution for
service providers, featuring machine learning technology and a 100%
cloud-managed IT model. The new offering enables service providers to
easily bundle competitive services, simplify management and reduce
install time to reach the large, underserved small business market.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180913005488/en/

ADTRAN Empowers Services Providers with Simple, Smart, Adaptable Enterprise-Class Wi-Fi (Photo: Busi ...

ADTRAN Empowers Services Providers with Simple, Smart, Adaptable Enterprise-Class Wi-Fi (Photo: Business Wire)

"Enterprise-grade Wi-Fi offerings are critical for service providers
seeking to expand into the small business space," IHS Markit's Service
Provider Technology Team Principal Analyst John Kendall said. "However,
it is not enough to merely offer simple Wi-Fi; a service provider
looking to expand into this space must offer a premium, managed Wi-Fi
solution at a competitive price point. This can be the cornerstone of a
SMB-targeted campaign that addresses millions of new potential
customers."

According the U.S. Census Bureau 2015 Statistics of U.S. Businesses
(SUSB), there are 5.8 million total SMBs in the U.S., and the total
addressable market for micro and small business Wi-Fi in the U.S. alone
exceeds $2.8 billion. Whether a local attorney, doctor, motel or
independent coffee shop — all expect fast, reliable Wi-Fi. Typical
enterprise-class Wi-Fi solutions are too expensive and complex for these
organizations with limited to no IT staff. Further, they require
on-premises controllers or software, which means additional install time
and more to manage for the service provider.

ADTRAN is now empowering the more than 2,500 service providers in the
U.S. already selling managed services to the burgeoning small business
market to uniquely position themselves to capture new Wi-Fi
opportunities with a simpler, more cost-effective solution. ADTRAN's new
offering is designed to enable service providers to maximize CAPEX and
OPEX savings, increase Average Revenue Per User (ARPU), create "sticky"
customers and increase competitiveness.

"Subscribers are increasingly judging the quality of their internet
experience based on the quality of their Wi-Fi," ADTRAN Manager of Wi-Fi
Technology and Strategy Ken Fernandes said. "ADTRAN's new
enterprise-class Wi-Fi allows service providers to help their
cost-conscious micro and small business customers by simply bundling
ADTRAN APs, while reducing costs and complexity. Service providers can
now upsell and seamlessly upgrade their subscribers to enhanced services
and features, further increasing ARPU."

ADTRAN's enterprise Wi-Fi offering includes the following:

  • 100% cloud-managed IT: No required subscriptions or licenses.
    No installation or management of on-premises controller or software.
  • Zero Touch AP Provisioning: APs automatically discover the
    cloud and download firmware configuration.
  • Zero-IT Setup: Fully functional employee and guest network in
    five minutes or less with just a few wizard-driven key strokes and
    mouse clicks.
  • Powerful enterprise-class APs: Efficient pricing at 75% lower
    than typical enterprise-class APs and licenses.
  • A "just right" feature set: Focused on robust enterprise
    connectivity and security with seamless upgrades to ADTRAN advanced
    features and flexible deployment options
  • Machine learning-powered Wi-Fi that just works: Self-optimizing
    and healing technology…
    • DynamicRF maximizes performance and adapts to interference by
      learning about the RF environment and automatically adjusting
      optimal radio settings.
    • DynamicSteering automatically steers clients to the best AP or
      radio within an AP to provide the best possible quality of
      experience. Prevents "sticky Wi-Fi clients."
    • DynamicMulticast prevents multicast traffic typically sent at low
      data rates from impacting overall performance by learning about
      traffic patterns and automatically adjusting optimal multicast
      settings.
  • Interactive support community: Optional upgrades to enhanced
    support
  • Every AP is a starting point: Scale from a handful of APs to
    thousands across multiple locations and customers

About ADTRAN

ADTRAN, Inc. is the leading global provider of networking and
communications equipment. ADTRAN's products enable voice, data, video
and internet communications across a variety of network infrastructures.
ADTRAN solutions are currently in use by service providers, private
enterprises, government organizations and millions of individual users
worldwide. For more information, please visit www.adtran.com,
LinkedIn
and Twitter.

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