Market Overview

Mexico's Totalplay Taps MediaKind to Drive Shift to Cloud with Encoding Live

  • Totalplay selects MediaKind Encoding Live to evolve its television
    services by migrating to a virtualized, cloud-based video processing
  • Unlocks more immersive media experiences with ability to expand
    services in future, while reducing operational costs

MediaKind, a global media technology leader, today announces Totalplay
will deploy its Encoding Live video processing solution to support a
smooth migration to the cloud and enable the delivery of its IPTV pay-TV
content in Mexico. The new virtualized solution enables Totalplay to
deliver next generation immersive TV services to its subscribers now and
in the future.

This press release features multimedia. View the full release here:

Clayton Cruz, SVP Latin American Sales, MediaKind (Photo: Business Wire)

Clayton Cruz, SVP Latin American Sales, MediaKind (Photo: Business Wire)

Designed for the highest quality and efficiency, MediaKind's Encoding
Live solution helps operators make the most efficient use of network
resources, while opening up new revenue streams for delivering immersive
media experiences through any format including 4K/UHD. By deploying
Encoding Live, Totalplay is able to engage its customers with compelling
content, while optimizing operational costs by leveraging containers and
orchestration to reduce infrastructure costs.

Julio Trejo, IPTV Director, Totalplay, said: "We set out to engage our
customers in Mexico by providing smart television services with
high-quality content. Migrating to cloud architectures is vital for the
future as our viewers increasingly demand to be immersed in a wider
range of content, including HD services. Deploying MediaKind's Encoding
Live solution enables us to respond to these changes easily, quickly and

Totalplay is a longstanding MediaKind customer, having previously
deployed the company's IPTV encoders to enable live content and VOD
services in several formats like CBR SD/HD, ABR and 4K across 20 Mexican
cities. This latest deployment will ensure Totalplay has a smooth and
cost-effective transition to the cloud, utilizing current MediaKind
video processing software licenses from its existing solution and
applying them to a cloud agnostic model.

Clayton Cruz, SVP Latin American Sales, MediaKind, said: "As consumers
continue to expect high quality content on their own terms, the media
industry must shift its focus towards cloud-based services that deliver
their content reliably and efficiently. Our Encoding Live solution
leverages the power of the cloud to reduce costs and enable operators to
deliver the highest video quality and media experiences for viewers. We
are delighted to extend our partnership with Totalplay and give them the
unique ability to repurpose existing hardware and software licenses,
while migrating to IP-based solutions that leave them safe in the
knowledge that their infrastructure is future-proof."

The solution is currently in its deployment phase and is due to go live
in September 2018.


About MediaKind

MediaKind launched on 10th July as a new brand identity for
Ericsson Media Solutions.

For background on MediaKind, please refer to the launch press release here.

About MediaKind at IBC

At IBC 2018, MediaKind (#1.D61) will show how it is enabling content
owners, broadcasters and service providers to evolve, adapt and shift to
new and dynamic workflows with its portfolio of next generation
solutions and services. Visitors to the stand will experience how
MediaKind is driving innovation across contribution and distribution,
direct to consumer, video delivery networks, content discovery &
personalization, and global services & support. For further information
please visit here.

Stand: #1.D61

Find out more here.

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