Market Overview

D.A.R.E. Launches New Curricula for Preventing Opioid and Prescription Drug Abuse


Prevention Is the Essential, Missing Tool for Halting the Opioid

Substance abuse prevention education organization D.A.R.E. announced
today that it has launched new nationwide curricula for law enforcement
officer-led programs targeting K-12 classrooms, parents, and communities
that will challenge the national opioid and prescription drug overdose
crisis. The comprehensive prevention curricula are provided to schools
and communities for free through the D.A.R.E. program and feature
rigorous lessons tailored for particular age groups, parents, and

The program was created in response to a crisis that, according to the
U.S. Department of Health and Human Services (HHS), results in seven
deaths every hour from opioid-related drug overdoses, amounting to 175
people per day and cumulatively more than 64,000 through the end of
2016. According to an HHS study, substance abuse prevention programs, in
addition to saving lives, would save state and local governments $1.3
billion over two years and an additional $33.5 billion in
substance-abuse-related medical care nationwide.

In response to the current crisis, one that is affecting virtually all
cities and towns, D.A.R.E. has recently introduced a new set of lessons
that deal specifically with opioid and prescription drug abuse. D.A.R.E.
has for the past 35 years run prevention programs in partnership with
school districts and local law enforcement agencies that have educated
tens of millions of elementary, middle, and high school students
throughout the country.

"Experts agree that what's been missing in the nation's response to the
opioid epidemic is comprehensive prevention education, which, to be
effective, must begin by reaching children in elementary school and
continue into middle and high school, to equip them to avoid drug use in
the first place," explained Frank Pegueros, D.A.R.E. America President
and CEO. "D.A.R.E.'s new curricula will give millions of school children
across the country both the knowledge and the skills they need to avoid
drug use. In fact, what the students have learned from highly trained
law enforcement officers will help them respond effectively when they
encounter drugs of all sorts in their communities. They will learn what
to do at school and at home, what to do when their friends or family are
affected, and how to spread awareness and keep their communities

D.A.R.E.'s comprehensive K-12 Opioid and Prescription Drug Abuse
Prevention lessons are a supplement to its keepin' it REAL
elementary and middle school curricula, and the D.A.R.E. myPlaybook
high school curriculum. The curricula packages are free to D.A.R.E.
communities where law enforcement agencies and school districts have the
opportunity to provide the programs to students.

"The research around the importance of prevention in confronting drug
abuse is clear and cannot be understated," said Richard Clayton, Ph.D.,
prevention researcher and member of the D.A.R.E. board of directors.
"Comprehensive programs like D.A.R.E.'s Opioid and Prescription Drug
Abuse Prevention lessons are critical tools for turning the tide of the
drug abuse crisis in America. D.A.R.E.'s new approach to prevention
programming not only targets students but also works to make change at
the community level as well. D.A.R.E.'s curricula are an important step
to navigating our way out of America's opioid tailspin."

Beginning in 2008, D.A.R.E. created and implemented new prevention
education programs. The curricula are designed to be more effective in
light of state-of-the-art education techniques, a further understanding
of student learning styles, and advancements in academic rigor.

D.A.R.E. is a comprehensive K-12 education program taught in thousands
of schools throughout the country and in 50+ other nations. Its
curricula are designed and tested to make sure students learn and
practice the decision-making skills they need to be safe and healthy
despite the significant presence of drugs in communities. The D.A.R.E.
curricula are science and evidence-based. keepin' it REAL was
developed by the Pennsylvania State University and Arizona State
University with the assistance from the National Institute on Drug
Abuse. The D.A.R.E. high school curriculum, myPlaybook, was
developed by Prevention Strategies, University of North Carolina,

For a complete description of D.A.R.E.'s newest curricula, go here:

About D.A.R.E.

Launched in 1983, D.A.R.E. is a comprehensive K-12 education program
taught in thousands of schools throughout America, as well as in 50+
other countries. D.A.R.E.'s official mission today is teaching
students good decision-making skills to help them to lead safe and
healthy lives.

D.A.R.E. education programs are a collaborative effort of the essential
components of a community – students, parents, schools, law enforcement,
and community leaders. D.A.R.E. places specially trained law enforcement
officers in classrooms who deliver science and evidence-based curricula
that teach students good decision-making skills that will help them lead
safe and healthy lives. While D.A.R.E. curricula address drugs, they
also focus on violence, bullying, internet safety, and other high risk
circumstances that could be a part of the daily life of students.

For information on D.A.R.E. education programs, visit

View Comments and Join the Discussion!