Market Overview

FFalcon Whitepaper Release at IBC Offers Insight into Revenue and Business Opportunities for Smart TV Ecosystem

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FFalcon
Technology
, part of TCL Group, is co-releasing a new report with
Statista entitled: ‘The Revenue and Business Opportunities for the Smart
TV Ecosystem' at IBC
2018
, Amsterdam, 13 – 18 September.

The whitepaper provides a detailed overview of the need for developing
future smart TV business models to meet changing consumer needs and
demands, while setting out how technology trends are shaping the future
of smart TVs and why collaboration will be key to smart TV success.

FFalcon's CEO, Tony Guo, will be revealing more insights at IBC on
Saturday 15 September in his presentation on "Future
Value of Smart TV Ecosystem -- 2018 Global Smart TV Industry Whitepaper
"
at 14:15, alongside Eike Hartmann, Head of Research Projects, Statista.

Tony comments: "We want this report to be a wake-up call for smart TV
businesses worldwide. With the rise of streaming media players,
alongside new brands, all creating competition for those already
established in the smart TV market, the growing popularity of the smart
home is just one example of innovation that many may have taken for
granted so far. Our report aims to educate smart TV businesses about how
to integrate their offerings into the smart home, to ensure they grab
their own share of voice in this growing marketplace."

To build a better, more integrated industrial capability, FFalcon
attracted CNY450 million (equivalent to GBP51 million or USD66 million)
investment from technology giant Tencent in 2017, which saw Tencent
pre-load its entertainment content onto FFalcon's internet-connected
smart TVs, that also feature voice control and customized search
recommendations.

About FFalcon

Established in 2017, FFalcon Technology is an independent company
responsible for the operations of TCL Electronics and its subsidiary
companies' global smart TV platforms.

As part of its focus on user experience and smart TV services, FFalcon
Technology also designs, produces, manufactures and sells its own smart
TVs with integrated services including UI/UE, applications, content
operations, cloud services and content license from brands such as
Netflix, Google, YouTube, Tencent, Foxxum and Eros Now.

FFalcon Technology's vision is to provide consumers with the ultimate
experience in family digital entertainment products and services, which
it does by offering them the very best smart TV devices and services.

For more information, visit: http://www.leiniao.com/

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