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Eylea 2017 U.S. Promotional Audit Report - ResearchAndMarkets.com

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The "Eylea
2017 U.S. Promotional Audit Report"
report has been added to ResearchAndMarkets.com's
offering.

The 5 Key Questions Addressed by this Report:

  • How many physicians were reached by Eylea through reportable
    promotional activity in 2017 and how does this compare to its peer set
    in the Macular Degeneration, Macular Edema, Retinal Disorders, and
    Retinal Vein Occlusion markets?
  • What promotional mix was leveraged (e.g., sales rep detailing,
    physician education, and paid speaking) and what was the median spend
    for each type of activity?
  • How does Regeneron's depth of coverage vary within key specialties
    (e.g., Ophthalmology and Optometry) and how does this compare to its
    peers and the overall set of rep-accessible physicians?
  • How often are physicians receiving paid meals for Eylea throughout the
    year (e.g., monthly, quarterly, annually)?
  • Who were the most frequent meal recipients and top paid speakers for
    Eylea in 2017?

Data Sources and Methodology:

  • The author leverages company-reported financial transaction data
    disclosed through CMS Open Payments. This data set captures all
    transfers of value (e.g., speaking fees, consulting fees, travel,
    education, and meals) made on behalf of a drug or device manufacturer
    to a physician. More than four years of longitudinal data is available
    - covering payments to more than 975,000 U.S. healthcare professionals.
  • Over 4,400 paid interactions across 2,300 physicians made on behalf of
    Eylea were carefully examined to support our analysis.
For more information about this report visit https://www.researchandmarkets.com/research/7swkrr/eylea_2017_u_s?w=4

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