Market Overview

Besponsa 2017-2018 U.S. Promotional Audit Report - ResearchAndMarkets.com

Share:

The "Besponsa
2017 U.S. Promotional Audit Report"
report has been added to ResearchAndMarkets.com's
offering.

The 5 Key Questions Addressed by this Report:

  • How many physicians were reached by Besponsa through reportable
    promotional activity in 2017 and how does this compare to its peer set
    in the Acute Lymphoblastic Leukemia market?
  • What promotional mix was leveraged (e.g., sales rep detailing,
    physician education, and paid speaking) and what was the median spend
    for each type of activity?
  • How does Pfizer's depth of coverage vary within key specialties (e.g.,
    Hematology/Oncology, Medical Oncology, Internal Medicine, and
    Hematology) and how does this compare to its peers and the overall set
    of rep-accessible physicians?
  • How often are physicians receiving paid meals for Besponsa throughout
    the year (e.g., monthly, quarterly, annually)?
  • Who were the most frequent meal recipients and top paid speakers for
    Besponsa in 2017?

Data Sources and Methodology:

  • The author leverages company-reported financial transaction data
    disclosed through CMS Open Payments. This data set captures all
    transfers of value (e.g., speaking fees, consulting fees, travel,
    education, and meals) made on behalf of a drug or device manufacturer
    to a physician. More than four years of longitudinal data is available
    - covering payments to more than 975,000 U.S. healthcare professionals.
  • Over 1,000 paid interactions across 600 physicians made on behalf of
    Besponsa were carefully examined to support our analysis.
For more information about this report visit https://www.researchandmarkets.com/research/2rg78c/besponsa?w=4

View Comments and Join the Discussion!