Market Overview

Zodiac Partners With MediaKind

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Zodiac expands MediaFirst offering to any digital set-top at any type
of operator

Zodiac, a software vendor serving video operators, announced today it
has partnered with MediaKind, a global media technology leader. Zodiac's
software platform enables MediaKind's MediaFirst TV user experience (UX)
to run on any digital set-top box, new or old, via a software update
only and with no need for a truckroll. The combined MediaKind and Zodiac
solution delivers an unprecedented value proposition for operators,
including the ability to:

  • Reduce churn by enhancing the UX across the entire footprint with
    MediaFirst's compelling graphics-rich content discovery and available
    catch-up TV, advanced search, voice search, etc.
  • Deploy browser-based applications and OTT services deep into the
    legacy set-top footprint, including licensed Netflix, Youtube,
    Facebook, etc. apps
  • Increase revenue with advanced analytics by extending data collection,
    audience measurement and targeted advertising monetization to all
    set-tops of any vintage
  • Ease operations by unifying set-top and BSS/OSS environments. Run
    video services via a network console with advanced monitoring,
    predictive outage alerts and self-healing workflows
  • Save considerable capital expenditures by extending the life of
    deployed subscriber and network hardware configurations with a new,
    remotely deployed/managed software platform

The Zodiac platform focuses local set-top resources on running the best
possible native or browser-based UX. Meta data translation,
multi-protocol support, BSS/OSS orchestration and other strenuous
set-top functions are handled by the Zodiac cloud and messaged to
set-tops via any network "pipe" available. The result is a unified
software environment that dramatically simplifies the video network.
Zodiac's software today runs over 130 different set-top models spanning
a variety of vendors and chipsets at Tier I operators including Charter,
Altice (Cablevision) and Rogers.

Competing solutions add operational complexity by requiring new hardware
to be deployed before any benefit is received, requiring considerable
capital expenditure and in most cases truckrolls to every customer. Such
a hardware transition represents an enormous investment and a slow,
difficult, long-term upgrade cycle, potentially requiring a decade or
more until all customers get any benefit.

"Video technology vendors have always tied new features with costly new
cap-and-grow hardware deployments that only benefit the lucky customers
getting a new set-top," said Rich Neill, Zodiac's EVP Engineering And
Technology. "With MediaKind, we have decoupled software strategies from
hardware capex so the entire footprint can get the benefit of new
features with a software download."

"We are thrilled to partner with Zodiac to enable MediaFirst, together
with our recently announced MediaFirst client for Mediaroom, to address
all of the roughly one billion set-top-boxes deployed around the world"
said Gowton Achaibar, COO and Head of R&D, MediaKind, "This combination
delivers an incredible value proposition for operators to evolve, adapt
and shift to a next generation TV experience in an elegant manner."

To demonstrate the breadth of the addressable market/footprint for
MediaFirst delivered with the Zodiac software, both MediaKind (booth
#1.D61) and Zodiac (booth #1.D11) will be displaying the MediaFirst user
experience with Zodiac software and interfacing with the MediaFirst
backend. At the Zodiac booth, MediaFirst will be featured on:

(i) current generation Humax hybrid HD-DVR set-tops with a Broadcom 7250
chipset

(6,000 MIPS) and 2 GB memory running MediaFirst in Zodiac's HTML5 browser

(ii) legacy vintage ~2010 Samsung HD set-tops with a Broadcom 7405
chipset (1,100 MIPS) and 256 MB memory running MediaFirst in Zodiac's
Zebra "lightweight" browser, and

(iii) deep legacy vintage ~2003 Motorola DCT-2500 standard definition
set-tops with a Broadcom 7115 chipset (175 MIPS) and 16 MB memory
running MediaFirst native in standard definition via the Zodiac stack

About Zodiac

Formed in 2003, Zodiac provides technology solutions that empower
multi-generational video delivery systems and devices. Through Zodiac
offerings, video service providers are able to more quickly develop and
deploy advanced video content, apps and user interfaces to significantly
enhance the user experience inclusive of OTT capabilities and premium
service offerings absent the need for infrastructure replacement.
Currently Zodiac product solutions empower the user experience for more
than 20 million users daily, and are the foundation for the next
generation service offering of Video Service providers in Europe and the
Americas. Next generation capabilities for Advanced Advertising,
Operational Management and Mobile Device Integration are seamlessly
incorporated into both existing infrastructure as well as next
generation platforms negating the need for a cap and grow strategy.
Zodiac offers video service providers the benefits of faster
times-to-market, which decrease customer churn, improved customer
satisfaction and increase revenues and profits. To learn more about how
Zodiac is revolutionizing the video service provider industry, visit www.zodiac.tv.

About MediaKind

MediaKind launched on 10th July as the new brand identity for Ericsson
Media Solutions. For background on MediaKind, please visit www.mediakind.com and
read the launch press release here.

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