Market Overview

Cambia 2017-2018 U.S. Promotional Audit Report - ResearchAndMarkets.com

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The "Cambia
2017 U.S. Promotional Audit Report"
report has been added to ResearchAndMarkets.com's
offering.

The 5 Key Questions Addressed by this Report:

  • How many physicians were reached by Cambia through reportable
    promotional activity in 2017 and how does this compare to its peer set
    in the Migraine market?
  • What promotional mix was leveraged (e.g., sales rep detailing,
    physician education, and paid speaking) and what was the median spend
    for each type of activity?
  • How does Depomed's depth of coverage vary within key specialties
    (e.g., Neurology, Anesthesiology, Pain Medicine, Physical Medicine and
    Rehabilitation, Family Medicine, and Internal Medicine) and how does
    this compare to its peers and the overall set of rep-accessible
    physicians?
  • How often are physicians receiving paid meals for Cambia throughout
    the year (e.g., monthly, quarterly, annually)?
  • Who were the most frequent meal recipients and top paid speakers for
    Cambia in 2017?

Data Sources and Methodology:

  • The author leverages company-reported financial transaction data
    disclosed through CMS Open Payments. This data set captures all
    transfers of value (e.g., speaking fees, consulting fees, travel,
    education, and meals) made on behalf of a drug or device manufacturer
    to a physician. More than four years of longitudinal data is available
    - covering payments to more than 975,000 U.S. healthcare professionals.
  • Over 5,200 paid interactions across 2,400 physicians made on behalf of
    Cambia were carefully examined to support our analysis.
For more information about this report visit https://www.researchandmarkets.com/research/sksr62/cambia_20172018?w=4

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