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Media Coding Industry Forum to Focus on Non-Technical Aspects of Media Coding Standard Deployment

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Open invitation to launch event during IBC2018 in Amsterdam

The Media Coding Industry Forum (MC-IF) today announced its formation
and invited press and the public to its launch event in Amsterdam on
September 16, during IBC2018.

The MC-IF will complement the longstanding, successful technical
activities of the MPEG ISO/IEC standardization group by working on areas
that are difficult for a standards body to address, such as licensing.
MC-IF brings together many of the most productive developers of coding
technologies with users of advanced media standards, representing the
entire media service and distribution ecosystem.

In a joint effort with ITU-T's Video Coding Expert Group, MPEG recently
started to develop Versatile Video Coding (VVC). VVC is the next major
international video coding standard, anticipated to be broadly deployed
in a wide variety of applications, including streaming, broadcast,
cinema, gaming, video conferencing, and surveillance. The VVC standard
is expected to be the perfect complement to emerging delivery protocols
and networks, such as 5G, enabling the delivery of higher quality video
services to an ever-growing audience. MC-IF will initially focus on
establishing VVC and related standards as well-accepted and widely used
standards, for the benefit of consumers and industry.

MC-IF is an open international forum that will facilitate cross-industry
discussion on non-technical aspects surrounding the deployment of media
standards, notably including licensing. It will also be a hub for
information related to implementations, tools, and guidelines for usage
of VVC and related standards.

The initial members of MC-IF include b<>com, Bitmovin, CableLabs, Canon,
Digital Insights, Divideon, Ericsson, Harmonic, HEVC Advance,
InterDigital, MediaKind, NGCodec, Nokia, OP Solutions, Technicolor,
Tencent, Unified Patents, and Zetacast.

Any organization that supports the goals of MC-IF is invited to join the
Forum. To allow the broadest possible participation, the Forum's annual
membership fee is set at USD $8,500, and there is a special USD $1,000
rate available to not-for-profits and entities with annual revenue of
less than USD $10 million. Anyone with an interest in learning more
about MC-IF is invited to attend the launch event, which will include a
presentation of the Forum's objectives and mode of operation, and
conclude with a Q&A session where attendees can ask questions of MC-IF
representatives.

The launch event will be held during IBC2018 at the Heineken Experience
in Amsterdam, at 17:00 CEST on September 16 and no preregistration is
required. Additional information about MC-IF and details of the launch
event can be found at www.mc-if.org.
Questions about MC-IF may be sent to info@mc-if.org.

About MC-IF

MC-IF is an open international forum that works on the non-technical
aspects of deployment of media coding standards, including issues
related to licensing. Member companies / organizations include b<>com,
Bitmovin, CableLabs, Canon, Digital Insights, Divideon, Ericsson,
Harmonic, HEVC Advance, InterDigital, MediaKind, NGCodec, Nokia, OP
Solutions, Technicolor, Tencent, Unified Patents, and Zetacast. For more
information, visit www.mc-if.org.

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