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Neymar Jr. Comics Launched by Fan The Flame

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New Venture Debuts With the First Issue of "Inked"

Fan The Flame Concepts LLC, an independent comic and graphic novel
producer, is proud to announce the launch of Neymar Jr. Comics. The new
venture combines Neymar Jr.'s popular persona and lifelong passion for
comics into an exciting new multimedia entertainment property for his
legions of fans around the world.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180912005943/en/

 Neymar Jr. holds an issue of Neymar Jr. Comics (Photo: Business Wire)

Neymar Jr. holds an issue of Neymar Jr. Comics (Photo: Business Wire)

The new line of comics launches today with the debut issue of Inked:
Art Animates Life
. The plot of Inked follows Junior, the
story's protagonist drawn in Neymar Jr.'s likeness, who uses magical
tattoo ink to bring his body art to life. He then sets off to save his
sister, who was kidnapped by a mysterious cartel with supernatural ties.
Created by New York Times-bestselling author and comic and
graphic novel creator Jason M. Burns, Inked is set in Neymar
Jr.'s home country of Brazil and brings readers into a world filled with
unique characters, many with mystical powers. The comic universe is
designed to have ongoing complex storylines, while being accessible
enough for new readers to jump on board at many points along the way.

"Like many kids, I had two dreams growing up, to be a professional
footballer and a superhero. I've been blessed enough to play football at
the highest level," said Neymar Jr. "Now I have the chance to bring new,
modern, powerful storytelling through comics and graphic novels to fans
around the world. This unique digital distribution platform will publish
simultaneously in multiple languages."

Set to debut in four languages –Portuguese, Spanish, French and English
– Neymar Jr. Comics will be delivered in a paperless, digital format via
the website neymarjrcomics.com.
Readers may purchase individual titles or subscribe to the entire
series. Selected additional content and short episodes will be available
on the platform for free download, and through social media channels.

"As a kid who grew up reading comics, I hope that these stories and
characters can inspire and entertain people around the world," Neymar
Jr. added.

"Much as he was captivated by comics growing up, Neymar Jr.'s
breathtaking plays on the pitch have captured the imagination of
hundreds of millions of fans worldwide," said Chris Flannery, President
of Fan The Flame Concepts. "It's therefore fitting that Neymar Comics
launches the week after he came to New York, a.k.a. ‘Gotham City,' for
the USA vs. Brazil national team match. We're thrilled to partner with
him and his engaging brand to bring these compelling stories to a global
audience as part of a long-term franchise across multiple platforms."

A portion of the proceeds from all sales of Neymar Jr. Comics will
benefit Instituto Projeto Neymar Jr. (INJR), Neymar's charitable
foundation. INJR aims to expand opportunities for children, adolescents
and their families living in situations of social vulnerability through
education, culture, sports and health.

Neymar Jr. Comics has additional titles, developed by Fan The Flame,
including a science-fiction concept, and an all-ages story, as well as
original biographical titles focused on Neymar Jr.'s life. Fan the Flame
created the project with NR Sports authorization, the company
responsible for the image rights management of the athlete Neymar Jr.
Fan the Flame plans to expand the Neymar Jr. Comics franchise through
licensing deals with major studios, television, animation, and games. It
is currently in active conversations with major brands about partnership
opportunities.

Additional details about release dates, future titles and ordering
information can be found at https://www.neymarjrcomics.com/.

About Fan The Flame Concepts, LLC

With over 30 years of combined experience in the comic book industry,
the Fan the Flame team has created, published, and distributed content
for dozens of high profile brands, including Sesame Street, Shrek,
Penguins of Madagascar, Kung Fu Panda, Pocket God (the #1 selling
digital comic of its time), Fruit Ninja, Pirates of the Caribbean,
Skylanders and Teenage Mutant Ninja Turtles. Fan The Flame is also in
the process of creating original content for numerous popular actors,
recording artists, athletes and professional sports teams.

About NR Sports

NR Sports specializes in image management, with exclusive representation
rights of Neymar Jr. It was founded in 2006 by Neymar da Silva Santos
and Nadine Gonçalves, the player's parents, who saw the need for
professional image management, given the interest that their son
inspired in the football and commercial markets. Leveraging the
athlete's popularity, NR Sports has built a world-class brand that is
one of the most sought-after in sports marketing.

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