Market Overview

Brightcove Appoints Sara Larsen Chief Marketing Officer; Announces Organizational Changes to Enhance Go-to-Market Efficiency


(NASDAQ:BCOV), the leading global provider of cloud
services for video, today announced the appointment of Sara Larsen as
Chief Marketing Officer. Ms. Larsen is an experienced executive who has
a demonstrated track record leading innovative, high performing
go-to-market organizations in the software industry. Ms. Larsen will
report to Brightcove CEO Jeff Ray and be responsible for lead and demand
generation, product marketing, client marketing, branding and messaging,
and marketing communication.

In conjunction with Ms. Larsen's appointment, the Company is
consolidating its corporate marketing function, the Media Business Unit
and the Digital Marketing Business Unit into a single marketing
organization focused on developing Brightcove's unified marketing and
demand generation strategies. The consolidation of demand generation
efforts under a single executive will improve alignment with the sales
and product organizations and increase the effectiveness of the
Company's marketing investments.

"A well-defined and aggressive marketing effort that increases brand
awareness and demand generation is an essential component of our plan to
deliver consistent high levels of growth," said Jeff Ray, Brightcove
CEO. "Sara is a terrific addition to Brightcove's leadership team and
the right person to lead our marketing organization. She is an
accomplished executive who has delivered impressive results across
multiple sales channels and numerous end markets. I am confident that
under Sara's leadership our consolidated marketing organization will
establish Brightcove as the choice for any company looking to leverage
video to realize significant business value." Mr. Ray continued: "We
believe combining the marketing organizations will enhance the Company's
ability to capitalize on Brightcove's market leadership and better serve
the needs of customers."

Sara Larsen, Brightcove CMO, said, "Brightcove's long history of
leadership in the video market puts the Company in a unique position to
benefit from the explosion of digital video content that is transforming
how companies engage with their employees, customers and partners. I am
excited by the tremendous opportunity for growth we see in every market
segment we serve around the world."

In addition to appointing Ms. Larsen as CMO, Brightcove is currently
conducting a search for a Chief Revenue Officer, a newly created
position, to oversee the global sales organization. All customer facing
direct sales, channel sales, and professional services organizations
will report to this executive, who will report to the CEO.

About Sara Larsen

Sara Larsen joins Brightcove from Dassault Systèmes, where she most
recently served as Vice President, Americas Marketing and
Communications. In that role she was responsible for go-to-market
activities in the Americas across three sales channels and twelve
industry verticals that represent one of the company's largest markets.
Earlier in her career, Larsen held various marketing leadership roles at
SAP Americas, including running SAP's digital marketing initiatives, and
at IBM, where she led marketing for IBM's channels business. Larsen is a
graduate of Truman State University and Syracuse University.

Ms. Larsen will succeed Neil Lieberman, who has served as Brightcove's
CMO since 2015 and will be leaving the company at the end of the month.
"We thank Mr. Lieberman for his contributions over the years and wish
him the best of luck with his next opportunity," Ray said.

About Brightcove

. (NASDAQ:BCOV) is the leading global provider of powerful cloud
solutions for managing, delivering, and monetizing video experiences on
every screen. A pioneering force in the world of online video since the
company's founding in 2004, Brightcove's award-winning technology,
unparalleled services, extensive partner ecosystem, and proven global
scale have helped thousands of companies in over 70 countries achieve
better business results with video. To learn more, visit

Forward-Looking Statements

This press release may include forward-looking statements regarding
anticipated objectives, growth and/or expected product and service
developments or enhancements. Such forward-looking statements may be
identified by the use of the following words (among others): "believes,"
"expects," "may," "will," "plan," "should" or "anticipates," or
comparable words and their negatives. These forward-looking statements
are not guarantees but are subject to risks and uncertainties that could
cause actual results to differ materially from the expectations
contained in these statements. For a discussion of such risks and
uncertainties, see "Risk Factors" in the Company's filings with the
Securities and Exchange Commission, including its most recent annual
report on Form 10-K. Brightcove assumes no obligation to update any
forward-looking statements contained in this press release in the event
of changing circumstances or otherwise, and such statements are current
only as of the date they are made.

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