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Hasbro and Epic Games Partner to Launch Fortnite™ Toys and Games

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Hasbro Introduces MONOPOLY: Fortnite Edition Game and Official
NERF Fortnite Blasters

Global play and entertainment company Hasbro, Inc. (NASDAQ:HAS) today
announced a partnership with Epic Games to introduce a range of
Fortnite™ inspired play experiences, including a line of officially
licensed NERF Fortnite blasters, and a MONOPOLY: Fortnite Edition Game,
in a deal brokered by IMG.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180910005057/en/

Hasbro announces partnership with Epic Games to introduce a range of Fortnite™ inspired play experie ...

Hasbro announces partnership with Epic Games to introduce a range of Fortnite™ inspired play experiences, including MONOPOLY: Fortnite Edition Game, available globally this fall. (Photo: Business Wire)

The NERF Fortnite blasters will immerse fans into the
player-versus-player action of the game, letting them play out the
Battle Royale in real world settings with blasters and accessories that
emulate the amazing onscreen battles Fortnite is known for, and MONOPOLY
Fortnite will bring a battle building twist to the iconic Fast Dealing
Property Trading game.

The MONOPOLY: Fortnite Edition game will debut at most major retailers
in the U.S. and the U.K. this Fall, with additional markets to follow in
2019. The battle continues to build with an epic line up of additional
licensed games, role play and NERF Fortnite blasters and accessories
debuting in 2019.

"Fortnite has quickly become a cultural phenomenon with legions of
players worldwide, many of whom are already searching for NERF blasters
to host their own Fortnite battles," said Jonathan Berkowitz, president,
Hasbro Brands. "Through our collaboration with Epic Games, fans will now
have the ability to experience the Battle Royale in all new ways,
whether it's the active and adventurous fun of a NERF Fortnite blaster
battle or the exciting strategizing of playing MONOPOLY Fortnite with
friends."

"Hasbro is well-known for bringing iconic brands to life, and we're
honored to collaborate on an awesome lineup that delivers on the fun of
Fornite," said Epic Games co-founder Mark Rein. "NERF blasters are truly
the best way to reenact Fortnite battles outside of the game, and we
can't wait to see our fans create Fortnite stories all of their own with
the iconic accessories seen in the game, or by bringing the battle
offscreen with MONOPOLY."

Fortnite is the action building game from Epic Games that lets you drop
into a massive 100-player PvP Battle Royale or team up with friends in a
co-op campaign to Save The World against a horde of monsters. Craft and
loot in giant worlds where no two games are ever the same. Fortnite
Battle Royale is free and available on PC, Mac, PlayStation 4, Xbox One,
Switch, iOS, and Android.

HAS-B

About HASBRO
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating
the World's Best Play Experiences.
 From toys and games to
television, movies, digital gaming and consumer products, Hasbro offers
a variety of ways for audiences to experience its iconic brands,
including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY
ALIVE and MAGIC: THE GATHERING, as well as premier partner brands.
Through its entertainment labels, Allspark Pictures and Allspark
Animation, the Company is building its brands globally through great
storytelling and content on all screens. Hasbro is committed to making
the world a better place for children and their families through
corporate social responsibility and philanthropy. Hasbro ranked No. 5 on
the 2018 100 Best Corporate Citizens list by CR Magazine,
and has been named one of the World's Most Ethical Companies® by Ethisphere
Institute
 for the past seven years. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro & @HasbroNews)
and Instagram (@Hasbro).

About Epic Games
Founded in 1991, Epic Games is the creator
of Fortnite, Unreal, Gears of War, Shadow Complex, and the Infinity
Blade series of games. Epic's Unreal Engine technology brings
high-fidelity, interactive experiences to PC, console, mobile, AR, VR
and the Web. Unreal Engine is freely available at unrealengine.com. For
more information on the studio, visit epicgames.com and check out
@EpicGames.

About IMG
IMG is a global leader in sports, fashion, events
and media, operating in more than 30 countries. The company manages some
of the world's greatest sports figures and fashion icons; stages
hundreds of live events and branded entertainment experiences annually;
and is a leading independent producer and distributor of sports and
entertainment media. IMG also specializes in sports training and league
development, as well as marketing, media and licensing for brands,
sports organizations and collegiate institutions. IMG is part of the
Endeavor (formerly WME | IMG) network.

Epic, Epic Games, and Fortnite and their related logos
are registered trademarks of Epic Games, Inc. in the USA (Reg. U.S. Pat.
& Tm. Off.) and elsewhere.

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