Market Overview

The $22.5 Billion Toys Market in China - Forecast to 2023: Featuring Mattel, Lego, Hasbro, VTech, Hape Intl, Silver Lit Toys, and more -


The "China
Toys Market: Industry Trends, Share, Size, Growth, Opportunity and
Forecast 2018-2023"
report has been added to's

The China toys market was worth US$ 12 Billion in 2017. The market is
further projected to reach a value of US$ 22.5 Billion by 2023,
exhibiting a CAGR of 11% during 2017-2023.

China is one of the leading toy markets in the world and its potential
growth has created a huge opportunity for domestic and international toy
manufacturers. The demand for toys in China is changing from traditional
and decorative toys to electronic or remote-controlled toys.

With inflating income levels of urban dwellers and rising standards of
living, a shift has been witnessed from conventional toys to innovative
electronic and plush toys. Moreover, the recent relaxation of the
one-child policy in China has also added a large number of new-borns to
the population, thereby expanding the consumer base of the toys market.

The relaxation of the one-child policy in 2013 in favor of a two-child
plan has brought an influx of newborns in China. This is expected to
expand the consumer base for toys creating a positive impact on the

On the basis of product type, plush toys are the most popular type of
toys in China. Other major product types include infant/pre-school toys,
activity toys, dolls, games and puzzles, construction and building toys,
electronic/remote control toys, sports and outdoor play toys, ride-ons
and others.

Based on the end-user, the report finds that unisex toys dominated the
market. Unisex toys were followed by the girls' and boys' segments.

On the basis of distribution channel, the market has been segmented into
specialty toy chain stores, supermarkets and hypermarkets, departmental
stores and online. Currently, specialty toy chain stores represent the
largest distribution channel as these stores have well established
networks and offer a wide range of products.

Based on the province, Guangdong enjoys the leading position in the
market. Other major provinces are Jiangsu, Shandong, Zhejiang and Henan.

Key Topics Covered

1 Preface

2 Scope and Methodology

3 Executive Summary

4 Introduction

5 China Toys Market

6 Market Breakup by Product Type

7 Market Breakup by Distribution Channel

8 Market Breakup by End-User

9 Market Breakup by Province

10 Toys Manufacturing Process

11 Competitive Landscape

12 Profile of Key Players

  • Mattel Inc.
  • Lego
  • Hasbro Inc.
  • VTech
  • Hape International (Ningbo) Ltd.
  • Silver Lit Toys Manufactory Limited
  • Sieper GmbH
  • Micro Mobility Systems AF+G
  • Ravensburger AG
  • Shantou City Big Tree Toys Co. Ltd.

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