Market Overview

Infiniti Research Reveals the Real Benefits of Social Media for Businesses

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Global market intelligence solutions firm Infiniti Research has
identified the benefits of social media for businesses in its latest
downloadable article.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180907005192/en/

Infiniti Research helps companies foresee changing market dynamics to make informed decisions. We al ...

Infiniti Research helps companies foresee changing market dynamics to make informed decisions. We also help companies identify markets with the most potential to increase revenues. (Graphic: Business Wire)

Social media is now a significant part of every marketing strategy, and
the benefits of social media in business are so great that anyone not
leveraging this cost-effective resource is missing out on a remarkable
marketing opportunity. It is easy to see that social media is a chief
element for success in marketing and many marketers understand the
potential for business growth using this platform. But, some of these
professionals are not very sure about which tactics to apply and if they
will be successful.

Download
the free supplement
to know more about the benefits of social
media for businesses.

To know what one wants to attain from social media, one must first
understand the broader objectives of the organization. Without
understanding the broader picture, the question of what role social
media is likely to play in it will be left unanswered. When an
organization analyzes how to benefit from social media, the general
starting point should always be knowing the key business objectives of
the entire organization.

According to the media monitoring experts at Infiniti Research, "To
understand what one wants to achieve with social media, one must first
understand the wider objectives of the organization or its very reason
for existence."

Continue reading to know more about the benefits of social media
for businesses or get
in touch with our analysts for a free consultation
.

Benefits of social media for different
organizational functions:

  • Better customer interactions: If an organization decides to
    transfer a part of its customer service function to Twitter or
    Facebook, then they can find social media useful. The hope is that
    this would bring about more satisfied customers with shorter response
    times. By evaluating social media content, the customer service
    department can understand what kind of issues are expected to cause a
    reaction in customers. It can also help make note of the times when
    the need for customer service is higher.
  • Competitor analysis: Gathering information about your
    competitors from social media may put you in a fortunate position in
    relation to them and enhance your market intelligence. You can also
    use a Share of Voice comparison to compare the volume of your social
    media coverage to that of your most important competitors. Also, in
    terms of content, there could also be a lot to learn from the
    campaigns of competitors in which they accomplished to involve people
    in a positive manner. In market intelligence, it is not only
    competitors who matter, but also suppliers, customers, and the whole
    industry.
  • Insights generation: An organization can use the insights
    acquired from social media in their strategic planning process. Social
    media can also provide valuable information for both marketing and
    sales functions. The effect of a social media campaign on a particular
    audience can be tracked by marketers and compared with that of the
    competitors.
  • HR functions: Human resource can also benefit from social media
    by helping them search and hire right candidates. Social media offers
    a huge amount of data on consumer insights, key industry opinion
    leaders, latest trends, and a number of other issues that help
    businesses in decision making.

Download
your free copy
to access the complete list of benefits and
download the complimentary supplement.

Infiniti Research is a global market intelligence company offering
strategic insights to help look beyond market disruptions, study
competitive activity, and develop intelligent business strategies.
Listed below are the benefits of social media for businesses.

Download the free supplement to know more about the benefits of
social media for businesses:

https://www.infinitiresearch.com/request-white-paper?related=87955

About Infiniti Research

Established in 2003, Infiniti
Research
is a leading market intelligence company providing
smart solutions to address your business challenges. Infiniti Research
studies markets in more than 100 countries to help analyze competitive
activity, see beyond market disruptions, and develop intelligent
business strategies. To know more, visit: https://www.infinitiresearch.com/about-us.

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