Market Overview

Directional Aviation Acquires PrivateFly, Creating One of the World's Largest Providers of Digital On-Demand Private Jet Travel

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  • PrivateFly Will Join OneSky, Directional's Exclusive Family of
    Private Jet Travel Access Solutions
  • Within The OneSky Family, PrivateFly Will Join Forces With
    Digital Booking Pioneer Skyjet
  • Pairing Creates a Truly Global Solution for Instant Access to
    Aircraft Worldwide
  • OneSky Offers the World's Most Complete Suite of Private Jet
    Travel Access Solutions Including Digital On-Demand Charter Providers
    PrivateFly and Skyjet, Jet Card Innovator Sentient Jet and Shared
    Ownership Leader Flexjet

OneSky,
LLC
, part of Directional Aviation and home to some of the world's
most respected private aviation companies including Skyjet, Sentient Jet
and Flexjet, today announced it has acquired United
Kingdom-headquartered PrivateFly,
a leading global digital booking service for private jet charter
flights. PrivateFly is expected to combine with Skyjet,
OneSky's existing brokerage group and a pioneer in aviation technology
for more than 20 years, to create one of the world's largest online
booking platforms for private jet charter, one with a robust digital
platform and a physical geography and assets tailored for countries on
four continents.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180905005267/en/

"We are delighted to welcome PrivateFly to the OneSky and the
Directional Aviation family," said Kenn Ricci, Principal of Directional
Aviation. "PrivateFly's co-founders, Adam Twidell and Carol Cork, are
true innovators who recognized early on how important mobile
capabilities and on-demand digital bookings are in the charter space,
and they will continue to play a critical role in the company's future.
Pairing PrivateFly with Skyjet, OneSky's current digital on-demand
charter broker, brings together two unique, innovative companies that
are in different geographies to support OneSky's vision of a
world-leading on-demand charter operation."

Twidell, who is PrivateFly's CEO, said, "We are proud to be joining
OneSky, part of Directional Aviation, which incorporates every aspect of
the private aviation industry in a way that no other company can. This
is a key strategic moment for us that opens up new opportunities for our
loyal and growing base of globe-spanning users, leveraging the power not
only of Skyjet but also of the other OneSky companies."

"With this transaction, the OneSky portfolio of companies continues its
global expansion to advance our vision of a connected world in which
travelers anywhere in the world have access to every private jet travel
solution no matter where they reside, ranging from on-demand charter
booked at the swipe of a mobile device to membership programs to jet
cards," said Andrew Collins, the President of OneSky's on-demand private
jet charter organization Skyjet as well as jet card provider Sentient
Jet. "With the combination of PrivateFly and Skyjet, we are realizing
the digital part of this vision in the on-demand charter space. Nobody
provides instant private jet travel at the touch of a button with this
degree of expertise, allowing people to travel in the way that best
meets their needs."

In line with the heritage of both PrivateFly and Skyjet, OneSky has a
series of forthcoming technology-driven innovations that will further
cement their global leadership in providing digitally accessed on-demand
private jet travel.

In 2008, PrivateFly became the first digital end-to-end private jet
booking platform. Initially focused on the United Kingdom, it since has
developed multiple channels and customer bases worldwide, through
localized content and language platforms and a multilingual,
multicultural team. Currently, PrivateFly's platform for booking
includes websites and digital applications tailored for 19 different
countries on four continents, including North America, Europe, Asia and
Australia.

Skyjet launched its charter platform in 1997, revolutionizing the travel
landscape by pioneering the industry's first patented e-commerce
platform for booking private jets. Skyjet is the first private aviation
company to introduce the leading digital payment alternatives, adding
Apple Pay to its award-winning mobile application in 2015 and Google Pay
in 2017. Today, Skyjet offers one of the most popular and
highly-downloaded private jet instant-booking mobile applications.

The combined entity will operate offices in both the United States and
Europe and leverage the extensive infrastructure and assets available
within the OneSky family of brands. Adam Twidell and Carol Cork will
lead the new entity in its next period of growth and innovation.

About Directional Aviation and OneSky

Directional Aviation Capital is a private investment firm whose singular
focus is private business aviation. Combining strategic aviation
ownership, unmatched experience and revolutionary vision, Directional
continues to innovate and reshape private aviation. Directional's unique
industry expertise enables them to quickly understand business aviation
companies and provide the financing and operational strategy needed to
take advantage of evolving market opportunities.

Many of the world's leading private aviation companies are proud to be
part of our family. Directional's OneSky
portfolio of private jet travel providers includes shared
ownership/fractional jet ownership, jet card, membership and on-demand
charter providers. Industry leaders representing MRO, private jet
remanufacturing, aviation parts distribution and more also make up the
Directional family. Directional Aviation is charting the course of
private aviation, worldwide. For more information, visit www.directionalaviation.com.

About Skyjet

Founded in 1997, Skyjet revolutionized private jet charter after
pioneering the industry's first on-demand online booking for private
jets. Headquartered in Massachusetts, Skyjet is a leading provider of
on-demand private jet charters, providing clients with the industry's
most efficient means of accessing private jet travel. Skyjet provides a
superior solution for travelers seeking a simple, on-demand private jet
charter option and a seamless booking experience. Clients have instant
access to a custom fleet of aircraft as well as a fully certified jet
collection through an extensive network of Skyjet approved operators. A
team of dedicated aviation experts focused on exceptional service play a
critical role in every Skyjet-approved trip. Skyjet's sole focus is on
private jet charter customers, and it offers them convenience, security,
and overall peace of mind ­ in short, expertise on demand. Skyjet is
part of one of the world's largest aviation portfolios, Directional
Aviation. Visit www.skyjet.com
to learn more.

About PrivateFly

PrivateFly is a global booking platform for private jet charter, making
it faster, easier and more cost-effective to compare and book private
jets. With over 7000 aircraft integrated worldwide, PrivateFly combines
innovative technology with its team of aviation experts, available 24/7.

PrivateFly holds both Argus Certified Broker and Wyvern Broker status,
industry best practice accreditations. The company's fast growth has
been recognized by a number of award programs including the Financial
Times FT1000, The Sunday Times Tech Track 100 and SME Export Track 100.
For more information, visit www.privatefly.com.

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