Market Overview

NewsCred Launches Integrated Marketing Edition of its Content Marketing Platform with the Unveiling of Integrated Campaigns

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New Integrated Marketing Edition unifies marketing organizations to
improve cross-functional collaboration and ensure delivery of a
consistent, relevant, and measurable content experience across all
channels

NewsCred,
the world's leading enterprise content marketing platform (CMP)
provider, today announced the availability of the NewsCred CMP:
Integrated Marketing Edition and introduced, as part of the new edition,
Integrated Campaigns, an end-to-end solution that reduces the complexity
of planning and executing omnichannel marketing programs in siloed
organizations by increasing cross-functional collaboration. The
Integrated Marketing Edition unifies marketing organizations to drive
performance and improve operational efficiency. Marketing teams now have
a single space to view all marketing activities, align strategic
priorities, govern and measure the content experience of their
customers, and reduce waste by tracking workflows and promoting asset
utilization.

"In order to shift from being a cost center to a profit center,
marketing departments need to break down silos and operate as agile
teams," said Shafqat Islam, Co-Founder and CEO, NewsCred. "The release
of Integrated Campaigns and the NewsCred CMP: Integrated Marketing
Edition helps marketing teams optimize performance by orchestrating all
marketing activities and content across the organization."

Omnichannel campaigns are at the heart of marketing organizations
efforts to build brand equity and generate revenue. Integrated Campaigns
optimizes how marketing teams work together by breaking down silos and
inviting contributors from different teams, agencies, partners, and
markets to work together in a unified space. With a central location for
all campaign activity, marketing departments streamline planning,
maintain brand governance and messaging consistency, and reduce
duplication and waste. Integrated Campaign capabilities include:

  • Integrated Marketing Planning Calendar: View all planned and
    in-progress marketing campaigns. Each campaign is color-coded and
    organized by initiative and includes descriptions, progress
    indicators, due dates, and nested sub-campaigns. Advanced search and
    filters can also be used to locate specific work.
  • Campaign Specific Asset Library: Compiles campaign-specific
    resources of any file type. Teams can upload and curate a single
    repository of assets for contributors across different functions and
    markets, ensuring content can be easily found.
  • Task Manager: Stay on top of all campaign dependencies by
    visualizing projects, events, and content. Create to-do lists for
    content and other tasks, establish due dates, assign ownership, and
    monitor status as items progress.
  • Productivity & Progress Tracking: Measure progress and
    ensure campaign success with real-time team productivity and
    performance updates. Monitor the team's operational efficiency with
    step and progress indicators, status breakdowns of to-do items, as
    well as live activity and commenting streams that highlight the
    contributions and collaboration amongst individual campaign
    participants.
  • Individual Campaign Templates: Establish a
    single-source-of-truth for every campaign, complete with brief
    templates, branding guidelines, participants, supporting assets, to-do
    lists, and activity updates. Organize everything needed to complete
    the campaign in one place – including all sub-campaigns that ladder up
    to the broader initiative – and empower the team to focus on top
    priorities and meet deadlines.

"Reducing process complexity and increasing visibility and collaboration
are essential for enterprises seeking to improve the quality and impact
of their content," said Phyllis Davidson, Research Director, Content
Strategy and Operations at SiriusDecisions. "Advanced global marketing
organizations are leveraging technology to break down silos and better
integrate matrixed campaign and content strategy processes."

In addition to global integrated campaigns, the Integrated Marketing
Edition offers strategic briefs, global content library, multi-format
content workflows, and advanced operational efficiency reporting. By
providing the collaborative workspace and insights necessary to
efficiently plan and execute all marketing initiatives, enterprises
achieve greater alignment, faster time to market, and can maximize the
omnichannel experience customers have with their content. For instance,
strategic briefs keep team members aligned on the marketing strategy,
goals, target audience, themes, messaging, channels and milestones from
the start to the end of a campaign.

"We're excited to be at the forefront of NewsCred's expansion into
integrated marketing. NewsCred has been a great longtime partner of
ours, and that collaboration over the years has been instrumental in
driving our maturity in content marketing," said Marissa Window, Content
Strategy, Twitter. "Now, by incorporating broader marketing capabilities
into the platform we use daily, NewsCred is helping us bridge the gap
between content development and integrated marketing program execution."

NewsCred will showcase Integrated Campaigns as part of its Integrated
Marketing Edition rollout at Content Marketing World 2018, September 5th
and 6th, in Cleveland, Ohio. To learn more, visit NewsCred at Booth #418
during Content Marketing World or go to get.newscred.com/integrated-marketing.

About NewsCred

NewsCred, the world's leading enterprise content marketing platform
provider, unifies marketing organizations to deliver integrated
marketing through a consistent, relevant, and measurable content
experience across all channels. Through its complete solution of
technology, content, and services, NewsCred offers a repeatable
methodology that guarantees ROI for the world's leading CMOs and
marketing leaders from companies including Twitter, Fidelity, Cisco,
USAA, and more.

Founded in 2008, NewsCred serves hundreds of customers in over 70
countries from four global offices. Learn more at NewsCred.com,
join our community at NewsCred
Insights
and follow us on Twitter
and LinkedIn.

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