Market Overview

Jackson Releases Second Stories Photo Essay Collection

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Inspiring "life after work" testimonials illustrate the power of
purpose;

complement revolutionary Retire on Purpose program

Jackson
National Life Insurance Company
® (Jackson®)
today announced the release of Second Stories, a
thought-provoking photo essay book capturing 10 inspirational stories
from individuals who transformed their post-career lives in unexpected
ways. Designed in partnership with photographer Fred Siegel, Second
Stories
depicts how people are revolutionizing retirement by
courageously beginning new chapters — along the way, they're discovering
their passions and living their true purpose.

"Second Stories is a fascinating depiction of how the traditional
idea of retirement is evolving," said Dan Starishevsky, senior vice
president, Distribution & Advisory Marketing for Jackson National Life
Distributors LLC (JNLD), the distribution and marketing arm of Jackson.
"These 10 stories point to a new, exciting opportunity during life after
work — while the typical ‘9-to-5' was largely about paying bills, the
second story is about pursuing passions and engaging in meaningful
activities. It really makes you think, what's next for me?"

Jackson's partnership with photographer Siegel reflects a second story
in itself – capturing these photographs represents a departure from his
own career. Similarly, Bob Oswaks, one of the subjects in the book,
describes how he reinvented himself as an artisan baker after being laid
off from his role as president of worldwide marketing for Sony. Oswaks
claims he has now found his true calling, and he's happily fulfilling
his purpose — sharing the love of bread and the good life with his
customers in the small town of Los Alamos, Calif.

Second Stories is only one component of Jackson's larger Retire
on Purpose platform, which introduces financial advisors and their
clients to the power of purpose in retirement. By highlighting the
importance of connecting meaningful life planning with savvy financial
planning, the program is designed to help advisors build more valuable,
holistic practices through purpose-driven financial plans.

"As a company, we understand a fulfilling retirement is about more than
just money," Starishevsky said. "It's about having a meaningful reason
to get up every day. If we can influence people to discover that for
themselves, then we're helping them achieve success and find a ‘new
rich' in retirement — one that serves well beyond their portfolios."

While developing the Retire on Purpose platform, Jackson worked with
several third-party experts, including America's preeminent executive
life coach and purpose pro Richard Leider. According to Leider, if you
have a pulse, you have a purpose.

"At its heart, purpose is compassion in action — it's always about
service to others," Leider said. "Purpose represents a strong feeling of
wanting to contribute to life, to others and to the community. Purpose
is not a goal, but rather it's an aim — the aim is to make a difference,
to make a ‘dent' in the universe."

In addition to Second Stories, Jackson's Purpose program boasts
the following components:

"We broadly introduced the program to our sales force and advisor
partners earlier this year, and the feedback across the country has been
exceptional," Starishevsky said. "While these concepts are mainly
presented to pre-retirees, the program truly is audience agnostic.
Purpose is essential to well-being, and that's a powerful message that
resonates with everyone."

Jackson is committed to providing education, resources and value-added
programs to help advisors build their businesses. Financial
professionals who would like to learn more about Retire on Purpose can
contact their Jackson wholesaler, call the company at 800-711-JNLD
(5653) or email marketingstrategy@jackson.com.
To request a copy of Second Stories, email mediarelations@jackson.com.

About Jackson

Jackson is a leading provider of retirement products for industry
professionals and their clients. The company and its affiliates offer
variable, fixed and fixed index annuities designed for tax-efficient
growth and distribution of retirement income for retail customers, as
well as products for institutional investors. Jackson is a proud
founding member and co-chair of the Alliance for Lifetime Income, a
nonprofit 501(c)(6) organization formed and supported by 24 of the
nation's financial services organizations to create awareness and
educate Americans about the importance of protected lifetime income.
With $264.9 billion in IFRS assets*, the company prides itself on
product innovation, sound corporate risk management practices and
strategic technology initiatives. Focused on thought leadership and
education, Jackson develops proprietary research, industry insights and
financial representative training on retirement planning and alternative
investment strategies. The company is also dedicated to corporate
philanthropy and supports nonprofits focused on strengthening families
and creating economic opportunities in the communities where its
employees live and work. For more information, visit www.jackson.com.

*Jackson has $264.9 billion in total IFRS assets and $251.6 billion
in IFRS policy liabilities set aside to pay primarily future policyowner
benefits (as of June 30, 2018). International Financial Reporting
Standards (IFRS) is a principles-based set of international accounting
standards for reporting financial information. IFRS is issued by the
International Accounting Standards Board in an effort to increase global
comparability of financial statements and results. IFRS is used by
Jackson's parent company.

Jackson is an indirect subsidiary of Prudential plc, a company
incorporated in England and Wales. Prudential plc and its affiliated
companies constitute one of the world's leading financial services
groups, serving over 26 million customers with $877.2 billion in assets
under management (as of June 30, 2018). Prudential plc is not affiliated
in any manner with Prudential Financial, Inc., a company whose principal
place of business is in the United States of America.

The people highlighted in the Second Stories book were paid to
share their stories.

Jackson is the marketing name for Jackson National Life Insurance
Company (Home Office: Lansing, Michigan) and Jackson National Life
Insurance Company of New York® (Home Office: Purchase, New
York). Jackson National Life Distributors LLC.

PR3210 08/18

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