Market Overview

TomTom Offers Free Mobile Maps SDKs to Developers

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In an onstage presentation at TechCrunch Disrupt SF, one of the world's
leading conferences for tech start-ups, TomTom (TOM2)
announced that it will offer free maps and traffic tiles on its Mobile
Software Developer Kit (SDK) in both Android and iOS. With the financial
risks that come with building one's own company, this free offering in
TomTom's Mobile SDK is a game changer for developers looking to build
the next innovative app.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180905005450/en/

TomTom Offers Free Mobile Maps SDKs to Developers (Photo: Business Wire)

TomTom Offers Free Mobile Maps SDKs to Developers (Photo: Business Wire)

Anders Truelsen, Managing Director, TomTom Enterprise, said: "Every day,
more exciting opportunities in areas like mobility and ridesharing
emerge, in which digital maps play a crucial role. Given TomTom's
history in guiding people to where they need to go, it is only fitting
for us to offer free Mobile Maps SDKs to help guide developers on the
road to success."

As more businesses adopt mobile to increase sales, maps that show office
locations to customers have become a standard feature in all industries.
With global coverage, the free maps tiles from TomTom mean that start-up
businesses all over the world can present a professional first
impression to interested customers and investors. TomTom Maps APIs
(Application Programming Interfaces) also play a key role in other hot
areas for entrepreneurship like IoT (Internet of Things) where traffic
data is needed to enable self-driving cars and smart city planning. User
check-ins for social media sites and targeted customer outreach for
marketing firms also represent some of the many other innovative ways
these APIs are being utilised today.

In line with its goal to support innovation, TomTom Maps APIs do not
require a credit card or contract to get started. TomTom Maps APIs are
also free of advertising, putting the developer's own rising brand in
the spotlight.

Developers can get started with TomTom Maps SDKs on TomTom's
self-service developer portal: www.developer.tomtom.com.

Android is a trademark of Google LLC.

-ENDS-

About TomTom

TomTom created the easy-to-use navigation device, one of the most
influential inventions of all time. Since then, we have grown from a
start-up, into a global technology company.

We design and develop innovative navigation products, software and
services, that power hundreds of millions of applications across the
globe. This includes industry-leading location-based and mapmaking
technologies, embedded automotive navigation solutions; portable
navigation devices and apps, and the most advanced telematics fleet
management and connected car services.

Combining our own R&D expertise with business and technology
partnerships, we continue to shape the future, leading the way with
autonomous driving, smart mobility and smarter cities.

Headquartered in Amsterdam with offices in 37 countries, we offer
advanced digital maps that cover 142 countries, and our hyper-detailed
and real-time TomTom Traffic information service reaches more than five
billion people in 69 countries. www.tomtom.com

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