Market Overview

IPONWEB Appoints Barry Adams as General Manager for BidSwitch


IPONWEB, an industry pioneer in the development of advanced advertising
platforms and technologies, today announced the appointment of Barry
Adams to the role of General Manager of BidSwitch, a wholly owned
subsidiary that provides smart, integrated infrastructure for the global
programmatic ecosystem. For the past two years, Adams served as VP
Commercial Development, where he led all customer-facing teams and drove
expanded adoption of BidSwitch technology and services with major DSP,
SSP, and agency partners.

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Barry Adams, GM of BidSwitch (Photo: Business Wire)

Barry Adams, GM of BidSwitch (Photo: Business Wire)

In his new role, Adams assumes responsibility over BidSwitch technology,
marketing, operations, and product functions, working across these teams
to strengthen BidSwitch's market position by: innovating new product and
service offerings; deepening relations with existing partners; and
expanding BidSwitch's footprint in emerging markets and media formats.
Adams will report to Dr. Boris Mouzykantskii, CEO and co-founder of

Of the announcement, Mouzykantskii said: "Digital advertising and ad
tech in particular continue to undergo monumental shifts driven by
brands and media owners demanding more transparency and greater ROI.
Barry's strong background in enterprise sales and client services will
ensure BidSwitch is well positioned to navigate these dynamic market
forces and accelerate our ability to deliver innovative services and
solutions that address the increasingly complex challenges our clients
face and create meaningful value for all our partners."

Speaking on BidSwitch's plans for the future, Adams said: "Throughout 6
years of continued growth, BidSwitch's core proposition has always been
and will continue to be the provision of a trading infrastructure that
connects supply and demand partners efficiently and at scale. Moving
forward, though, BidSwitch, with new leadership in the product function
under Aleksei Matuinin, will place sharper focus on the delivery of
cutting-edge tools that help our partners navigate the complexities
around fraud and traffic quality, evolving auction dynamics and the
shift to first price auctions, private deals trading and management, and
improved reporting and analytics – all aimed at delivering greater
transparency and control."

Prior to joining BidSwitch, Adams served as Chief Revenue Officer for
audience data company Eyeota. He also spent nearly twenty years in
leadership roles at both Experian and Acxiom across the APAC region.
With this appointment, Scott Neville, former interim GM for BidSwitch,
will resume his focus as Chief Strategy Officer for IPONWEB.

About BidSwitch:

Engineered by IPONWEB, BidSwitch
helps programmatic ad-tech and media companies overcome increasing
marketplace complexity by providing partners an efficient and
transparent way to manage access to supply and demand at global scale.
Today, BidSwitch facilitates more than 370 supply and demand technology
partners globally to connect and trade media across display, mobile,
video TV, native and DOOH, all via a single standardized integration.
to learn more.


is an industry pioneer and world leader in the engineering and operation
of highly customized, real-time media trading systems for publishers,
advertisers, agencies and innovative technology companies. With more
than 13 years' experience driving innovation in the ad exchange and
real-time technology space, IPONWEB is the ‘behind the scenes'
technology provider that many of the world's leading industry players
rely on to successfully power their media and data businesses. Visit
to learn more.

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