Market Overview

Amazon Fashion Launches J.Crew Mercantile

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This is the first partnership between Amazon and J.Crew Group -
Amazon customers can now shop a curated assortment of J.Crew
Mercantile's Fall '18 collection for men and women

(NASDAQ:AMZN)—Amazon Fashion announces the arrival of J.Crew Mercantile
on Amazon. For the first time, starting today customers in the U.S.
shopping for fashion on Amazon have access to a wide selection of J.Crew
Mercantile, further enhancing the robust fashion selection available on
Amazon.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180905005529/en/

The curated Fall '18 assortment from J.Crew Mercantile focuses on great
style at great value and is available to customers through a dedicated
storefront at amazon.com/jcrew.
Specializing in reimagined classics, everyday necessities and statement
pieces at friendly prices, the Mercantile assortment also features
customer-loved J.Crew favorites, including classic field jackets, denim
and outerwear pieces, to name a few, all under $300. The selection is
available with convenient free shipping options for all customers, and
in addition, Prime members have access to FREE Two-Day shipping, and
more, across Mercantile selection.

"From seasonal trends to everyday essentials across known and emerging
brands, we are delighted to offer our customers selection for all their
wearing occasions," said Michelle Rothman, Vice President of Amazon
Fashion. "We are thrilled to partner with J.Crew, an iconic brand our
customers love, to offer Mercantile and thereby make it even easier to
access great styles and premium selection. We are focused on continually
enhancing our assortment and innovating the shopping experience to
enable fashion discovery and inspiration on Amazon, and we are excited
about the opportunities we see ahead for customers and brands alike."

Aaron Rose, J.Crew Chief of Emerging Business, said, "J Crew's mission
to engage our customers wherever they want to shop makes Amazon the
right partner for J.Crew Mercantile. Their broad-reaching shopping
destination supported by our shared interest in service and convenience
will introduce the initial collection of colorful everyday basics and
fashion to a new audience. We look forward to working together to expand
the Mercantile Shop on Amazon and help our customers build their
wardrobes."

This partnership is a natural extension of J.Crew's mission to be where
people are shopping and is an exciting opportunity for Amazon Fashion to
represent an iconic American brand.

To start shopping J.Crew Mercantile on Amazon, visit: www.amazon.com/jcrew.

About Amazon

Amazon is guided by four principles: customer obsession rather than
competitor focus, passion for invention, commitment to operational
excellence, and long-term thinking. Customer reviews, 1-Click shopping,
personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle
Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa
are some of the products and services pioneered by Amazon. For more
information, visit amazon.com/about
and follow @AmazonNews.

About Amazon Fashion

Amazon Fashion, the fashion retail division of Seattle-based Amazon.com,
Inc. (NASDAQ:AMZN), is a one-stop destination for head-to-toe style.
Find apparel, shoes, accessories, jewelry, watches, handbags and luggage
from a wide range of designer, contemporary and emerging brands for any
occasion, any style and any budget. With a vast selection and
innovations like Prime
Wardrobe
, a Prime-exclusive program that lets you try before you
buy, Amazon Fashion aims to reinvent the online fashion shopping
experience for everyone and uses technology to serve customers with
products and brands that are relevant to them. For more information,
please visit www.amazon.com/fashion.

About J.Crew Group, Inc.

J.Crew Group, Inc. is an internationally recognized omni-channel
retailer of women's, men's and children's apparel, shoes and
accessories. As of September 5th, 2018, the Company
operates 229 J.Crew retail stores, 122 Madewell stores, jcrew.com,
jcrewfactory.com, madewell.com, and 175 factory stores (including 42
J.Crew Mercantile stores). Certain product, press release and SEC filing
information concerning the Company are available at the Company's
website www.jcrew.com.

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