Market Overview

Cappasity Platform Brings 3D Technology to American Greetings


Software licensing and services agreement to deliver 3D product

3D technology startup, Cappasity, is providing its full-package 3D
imaging SaaS solution to American Greetings, a creator and manufacturer
of innovative social expression products and the leader in e-greetings.
This new technology will help reimagine the way consumers shop for and
interact with social expressions products online, and consumers can
begin to experience this technology with most greeting cards on

This press release features multimedia. View the full release here:

Cappasity's platform currently serves more than one million views of 3D
content per month. Its proprietary 3D streaming format allows users to
load and browse products with a 360-degree view, four times faster than
other similar technologies. Cappasity's strength lies in its unique
combination of production software and SaaS platform that allows rapid
creation and upload of hundreds or thousands of 3D product images per
day – a process that would have previously taken hours or days,
producing large files that wouldn't play smoothly on most internet
connections. This is a revolutionary step in the standardized
incorporation of 3D content for large e-commerce sites.

With the ongoing emergence of e-commerce retailing, American Greetings
is developing new ways to deliver a more compelling and immersive online
shopping experience for their products and the Cappasity technology is a
part of its solution.

"Replicating the traditional shopping experience for greeting cards
online is challenging with the current merchandising tools available,"
said Rob Matousek, GM – Direct to Consumer e-commerce at American
Greetings. "The Cappasity technology will help consumers see and
appreciate the creative design and quality craftsmanship of our products
when shopping for greeting cards on"

Cappasity technology bridges an important gap in online greeting card
merchandising; product features frequently present on greeting cards
such as glitter, foil, embossing, and other attachments can be difficult
to appreciate with traditional, flat photography.

"Cappasity's innovative product restores the in-store browsing
experience to online retail, allowing you to examine each card, inside
and out, and get a true feel for the quality of the greeting card you're
ordering," said Kosta Popov, CEO at Cappasity.

Cappasity was founded in 2013 with the aim of
developing a technological standard and an easy, scalable platform for
creating, embedding, and analyzing 3D and AR/VR content. The company
successfully raised over $4.9M and launched its platform and 3D
digitizing software in 2017. Cappasity brings an in-store browsing
experience to online retail through interactive and photorealistic 3D
images that can be easily embedded into websites, mobile apps, and AR/VR
applications. Their clients report 30%+ increase in conversion rate and
fewer returns. With headquarters in Santa Clara, California, the company
is now also working with luxury brands at Station F in Paris.


As the leader in meaningful connections, American Greetings is committed
to making the world a more thoughtful and caring place. Founded in 1906,
the creator and manufacturer of innovative social expression products
offers paper cards, digital greetings, gift wrap, party goods and more
to help consumers honor the people and moments in life that really
matter. The Company's major greeting card brands are American Greetings,
Carlton Cards, Gibson, Recycled Paper Greetings and PAPYRUS. is a go-to destination for connecting, shopping
and celebrating with its offering of paper cards, ecards, printables,
party supplies and gift wrap along with inspirational content, gift
guides, DIY tutorials, a What to Write series, and party planning tips.
The 112 year-old Company is headquartered in Cleveland, Ohio, and its
products can be found in retail outlets worldwide. For more information,
please visit

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