Market Overview

Telefónica Deutschland Selects Netcracker's Next-Gen Cloud BSS Solution for Digital Transformation


Netcracker's Solution to Help Telefónica Deutschland Improve
Time-to-Market, Deliver Digital Customer Experiences and Personalize
Customer Journeys

announced today that Telefónica Deutschland has selected
Netcracker's next-generation BSS platform as part of its large-scale,
companywide digital transformation program. This initiative will enable
the telecommunications provider to evolve its digital
and business
enablement layers
, incorporating the latest digital technologies in
order to optimize core processes and deliver a more holistic,
personalized and digital experience for business and residential

Telefónica Deutschland delivers a range of integrated communications
services to nearly 50 million subscribers across the country through O2
and other brands. Along with its parent company, Telefónica Deutschland
is undergoing a large-scale digitalization program in order to keep pace
with its customers' increasingly digital expectations.

As part of its digital transformation initiative, Telefónica Deutschland
selected Netcracker's comprehensive product suite, which will enable the
company to deliver personalized, contextual experiences across all
channels to its customers, giving them real-time access to all its
offerings. With a cloud-native, single, convergent architecture, the
Netcracker solution will help Telefónica Deutschland reduce
time-to-market for digital services while standardizing procedures for
digital customer engagement.

"Our customers expect a seamless, personalized experience across all
channels, and they want the right products at the right time," said
Guido Eidmann, Chief Information Officer at Telefónica Deutschland.
"With Netcracker, we have found a strong partner who will help us become
simpler, faster and better."

"Operators worldwide are digitalizing services, processes and operations
to improve agility and deliver more compelling offerings to customers in
order to keep up with rapidly changing demand," said Roni Levy, General
Manager EMEA at Netcracker. "Our partnership with Telefónica Deutschland
conveys our expertise in enabling those digital transformations and we
look forward to helping the company experience success in its massive

About Netcracker Technology

Netcracker Technology, a wholly owned subsidiary of NEC Corporation, is
a forward-looking software company, offering mission-critical solutions
to service providers around the globe. Our comprehensive portfolio of
software solutions and professional services enables large-scale digital
transformations, unlocking the opportunities of the cloud,
virtualization and the changing mobile ecosystem. With an unbroken
service delivery track record of more than 20 years, our unique
combination of technology, people and expertise helps companies
transform their networks and enable better experiences for their

For more information, visit

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