Market Overview

IZOD Enlists 'Saturday Night Live' Cast Member and Head Writer Colin Jost and Green Bay Packers MVP Quarterback Aaron Rodgers for New Marketing Campaign

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Unconventional New Commercial Pokes Fun at Traditional Advertising

PVH Corp. (NYSE:PVH) today announced its newest marketing
campaign for IZOD, which stars "Saturday Night Live" cast member
and head writer Colin Jost and Green Bay Packers MVP quarterback Aaron
Rodgers. The duo helps the brand poke fun at traditional menswear
advertising, including some of its own past spots. It will debut on
Wednesday, September 5, and will be the most integrated marketing effort
to-date for IZOD, reaching consumers through widespread national
and local television placements and digital advertising, as well as key
social media partnerships and engagement.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180905005148/en/

Colin Jost and Aaron Rodgers star in new IZOD Fall campaign poking fun at menswear advertising clich ...

Colin Jost and Aaron Rodgers star in new IZOD Fall campaign poking fun at menswear advertising clichés (Photo: Business Wire)

The campaign is designed to give consumers an "inside look" at some of
the most clichéd moments in menswear commercials, from a pick-up
football game with a star quarterback to a special effects-ridden night
out with the bros. PVH's in-house marketing group partnered with Jost on
the script development, which showcases IZOD's newest collection
and brings to life a new and comedic voice for the brand.

IZOD AD CLICHES: https://youtu.be/b26e46Zn8OI

"We set out to develop a spot that would make IZOD consumers do a
double-take, while also letting them know we're in on the joke," said
Mike Kelly, CMO Heritage Marketing and Chief Innovation Officer, PVH. "IZOD
has always been known as the go-to brand for golf and the beach, but we
wanted to make it top-of-mind for the fall as well. This fresh concept
allows us to break through the seasonal mindset."

"I liked the idea of doing an ad that was self-aware and that made fun
of all the weird tropes from fashion commercials," added Jost. "I wanted
to be the guy in the commercial looking around like, 'Who are these
people?'"

In addition to showcasing Jost's well-known comedic style, the campaign
also displays a wittier side of Rodgers.

"I really liked the concept of the spot and had a blast shooting with IZOD,"
said Rodgers. "I know fans will appreciate the humor Colin and I brought
to the field, and may even be surprised by my lesser-known
‘off-the-field talents' shown in these spots."

The IZOD fall/holiday collection includes flannel shirts, stretch
chinos, sweaters and fleeces, and is priced from $28 to $98. IZOD
is available at major retailers including Kohl's, JCPenney and Belk, and
on IZOD.com.

Commercial Credits: IZOD Fall - "Advertising Clichés"
Client: IZOD/PVH
Agency: PVH Marketing Group
CMO: Mike Kelly
SVP Creative Services: Anthony Trama
Director of Production: Kristopher Walter
Directors: Adam Reid + Mike Kelly
Writers: Adam Reid, Mike Kelly, Colin Jost
Sr. Director Creative Services: Samantha Truedsson
Sr. Director Fashion and Styling: Chad Kincaid
Post Production Manager: Dave Chislett
Technical Consultant/ Colorist: Ben Orisich
Production Company: BODEGA Studios
Executive Producer: Clint Goldman
Head of Production: Jordan Tarazi
Producer: Rayna Saslove
1st AD: Chris Bicknell
Director of Photography: Scott Henriksen
Production Designer: Jason Hamilton
Post Producer: Terry-Anne Alexander
Editors: Gian Franco Morini + Chris Carson
VFX: Able VFX
After Effects Animators: Brian Hekker, Michael Erla
Audio Mixer: Ted Marcus
 

About PVH

With a history going back over 135 years, PVH has excelled at growing
brands and businesses with rich American heritages, becoming one of the
largest apparel companies in the world. We have over 36,000 associates
operating in over 40 countries and nearly $9 billion in annual
revenues. We own the iconic CALVIN
KLEIN
, TOMMY
HILFIGER
, Van
Heusen
, IZOD,
ARROW,
Speedo*,
Warner's,
Olga
and Geoffrey Beene brands, as well as the digital-centric True
& Co.
intimates brand, and market a variety of goods under
these and other nationally and internationally known owned and licensed
brands.

*The Speedo brand is licensed for North America and
the Caribbean in perpetuity from Speedo International Limited.

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