Market Overview

Crimson Hexagon Announces Cutting Edge Reverse Image Search Capability

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Allows market researchers to uncover a full range of consumer sentiment
and reactions to image-based content

Crimson Hexagon, the leading provider of AI-Powered Consumer Insights,
announces new reverse image search capabilities. The first in the
industry to offer this advanced feature, Crimson Hexagon extends its
technology leadership in AI and image analytics, allowing analysts to
search by picture, instead of text, across Crimson Hexagon's data
library. Results include exact matches, visually similar images, and a
full set of analytics on the consumer conversations related to that
picture.

"Brands are drowning in data about their consumers, but struggle to
surface the insights that are buried in all of that information," stated
Errol Apostolopoulos, SVP of Product. "With reverse image search and
other features in this new version of the platform, we help our
customers harness the insights buried in massive volumes of unstructured
information to enable better decision-making across the enterprise."

As image becomes more pervasive across social and online channels, it is
even more important for brands to monitor the impact of their visual
content and understand consumer reactions to it.

"Analytics has become essential to process and exploit the deluge of
image data streams being collected by organizations. Image data will
become an increasingly strategic and unique organizational asset and
resource for unobtrusively generating the customer insight that is
essential for improving customer experience," wrote Nick Ingelbrecht,
Research Director, in the August 2018 Gartner Hype Cycle for Customer
Experience Analytics 2018 report.

Crimson Hexagon is also delivering new platform functionality, including
a revamped version of its flagship deep analytics product, ForSight,
and enhanced support for enterprise-held content.

"Crimson Hexagon continually advances their technology to help brands
forge deeper connections with their consumers," said Rob Johnson,
Director of Product, Twitter. "They are included in a small, elite set
of Twitter Official Partners, recognized for their proven success on our
platform, their AI-Powered solutions and the premium service they
consistently deliver to customers."

Analyzing the Conversation around Image-Based Content

An industry leader in the large-scale analysis of image-based
information using deep learning and neural networks, Crimson Hexagon now
offers a groundbreaking new feature for reverse image search. Market
researchers can now run a query by image in the Crimson Hexagon platform
to analyze consumer conversations related to their visual content. With
the ability to run analytics that key on images, brands gain a deeper
understanding of consumer perception and sentiment around visual
portrayals of their products, brands, or campaigns.

Empowering Analysts: The Next Gen Version of ForSight

The newest innovations in ForSight, Crimson Hexagon's flagship deep
analytics tool, provide brands with powerful tools for getting a more
complete view of the consumer. Designed to make analysts more efficient
and to accelerate insight discovery, this version offers:

  • New tools for delivering actionable insights: Predictive
    alerts, a personalized insights feed, and data visualizations with an
    at-a-glance narrative to capture the key concepts surfaced by the data
  • New event and crisis tracking: Advanced AI techniques track
    data patterns and surface anomalous events automatically, before the
    user even asks
  • More extensive data exploration, with interactive chart
    navigations and drill-across experiences
  • An easy-to-learn and intuitive experience, with a fully
    redesigned look and feel

Enhanced Support for Enterprise Content

A new set of platform features surfaces deeper, more nuanced insights
from longer form content, such as customer surveys, product reviews,
support tickets, blog posts, and news articles.

  • Enhanced support for enterprise-held content: The content
    upload functionality has been further enhanced to provide more
    flexibility for custom metadata. Customers can upload content with
    their own taxonomies and use Crimson Hexagon to apply sentiment,
    emotion, and topic analysis at scale
  • Long form text analytics: By applying advanced AI techniques,
    Crimson Hexagon parses content into segments so that sentiment,
    emotion, and other analytics can be applied at a highly granular level
  • Custom keyword categories, for analytics in context: This
    allows brands to analyze large scale conversations with the
    custom-defined categories that are most relevant to their context.
    Customers can measure volume of conversation and sentiment for each
    category

To learn more about these platform updates, join a live webinar
on Thursday, September 13, at 2:00 p.m. ET.

About Crimson Hexagon

Crimson Hexagon helps global brands better understand their consumers.
With instant access to the world's largest volume of unstructured text
and images across social, online public, and enterprise-held data
sources, Crimson Hexagon's AI-powered consumer insights platform allows
clients to analyze audiences, track brand perception and campaign
performance, and even detect competitive and market trends. Our clients
include Anheuser-Busch InBev, Adidas, General Mills, Paramount Pictures,
and Twitter. Find us on Twitter and on LinkedIn.

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