Market Overview

E Ink And Fujitsu Semiconductor Join Forces To Provide An Ideal Solution For UHF Logistics Tags For Japanese Convenience Store Chains


New solution for logistics management

Ink Holdings
, "E Ink" (8069.TW), the leading innovator of electronic
ink technology, and Fujitsu
Semiconductor Limited
today announced the joint development of a
reference design board (Product number: MB97R8110) for battery-less
ePaper tags. The solution adopts E Ink's low voltage ePaper module and
Fujitsu Semiconductor Limited's UHF FRAM RFID LSI, creating an ideal
combination to enable battery-less ePaper tag applications.

This novel application was a collaborative effort between the ecosystem
partners, including E Ink, Fujitsu Semiconductor, and Toppan Printing.
The reference design board enables data transfer distances of up to 20
cm, enabling the tag to be updated at any time without data storage

"E Ink is continuously working to improve and develop new power saving
ePaper solutions," said Johnson Lee, President of E Ink Holdings Inc.
"Combining two major trends in the electronics industry, battery-less
and energy harvesting, this unique logistics ePaper tag will be a game
changer in the logistics management industry. Japanese convenience store
chains have already noticed the environmentally friendly value the
ePaper tag brings, and are expected to deploy ePaper logistics tag
solutions to replace paper tags in Japan."

"The technology collaboration by E Ink and Fujitsu Semiconductor Limited
resulting in a battery-less ePaper solution," said Masato Matsumiya, VP
Head of System Memory Company of Fujitsu Semiconductor Limited. "The
reference design board enables maintenance free performance and the
inclusion of FRAM allows for low power consumption, fast writing speeds
and a non-volatile system. This enables the tag to be updated at any
time without data storage restrictions. This technology will generate
innovative applications in new markets."

"The combination of E Ink technology and the UHF band, widely used in
the logistics industry, is a world's first and has promising potential,"
said Shinji Ooi, General Manager of Business Development Center of
Toppan Printing Co., Ltd. "We are working towards early
commercialization of this combination." Toppan is developing and will
produce battery-less tags initially for Japanese convenience store
chains and then for the general logistics and manufacturing sectors.

The battery-less ePaper tag solution will be targeted in applications
such as logistics tags, ePaper badges, ID cards or electronic shelf
labels. The reference design board will be exhibited at Toppan
Printing's booth (West Hall No.4 D-05) and Denso Wave's booth (West Hall
No.4 G-20) in the "AutoID & Communication Expo" at Tokyo Big Sight from
September 12 to September 14.

Web links for reference:
Fujitsu Semiconductor Limited Web Site

E Ink web site

About E Ink Holdings
E Ink Holdings Inc. (8069.TWO), based
on technology from MIT's Media Lab, has transformed and defined the
eReader market and is redefining the signage, architecture and design,
mobile, wearable and retail markets with its ePaper technology, enabling
a new multi-billion dollar market in less than 10 years. Its corporate
philosophy aims to deliver revolutionary products, user experiences and
environmental benefits through advanced technology development. This
vision has led to its continuous investments in the field of ePaper
displays as well as expanding the use of its technologies into a number
of other markets and applications including smart packaging and fashion.
Its Electrophoretic Display products make it the worldwide leader for
ePaper. Its Fringe Field Switching (FFS) technologies are a standard for
high-end LCD displays and have been licensed to all major liquid crystal
display makers in the world. Listed in Taiwan's Taipei Exchange (TPEx)
and the Luxembourg market, E Ink Holdings is now the world's largest
supplier of ePaper displays. For more information please visit

About Fujitsu Semiconductor
Fujitsu Semiconductor Group
includes a system memory group that is focused on high quality, high
performance Ferroelectric random access memory (FRAM), wafer foundry
group that has excellent technology and support, and the sales business
of Fujitsu Electronics and overseas sales companies. Headquartered in
Yokohama, we established as a subsidiary of Fujitsu Limited on March 21,
2008. Through its global sales and development network, with sites in
Japan and throughout Asia, Europe, and the Americas, we offer
semiconductor solutions to the global marketplace.

For more information, please see:

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