Market Overview

CrediVia Introduces New Hotel Financing Experience

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Startup launches online marketplace to remove the friction in
lender-borrower relationships

Today, CrediVia announced the launch of its hospitality financing
marketplace. Designed to drive smarter decisions and stronger
engagement, the cloud-based platform securely connects interested
lenders and qualified borrowers through a simpler, faster and more
transparent loan experience.

See our concept video.

The inspiration behind CrediVia stems from the founders' personal
financing frustrations. Built by lenders and borrowers, CrediVia is a
collaborative platform designed to yield a greater potential for
mutually successful loans. The redefined process reduces common
challenges found across commercial real estate borrowing and lending,
uniquely focused for now on the riskiest of CRE assets – hotel loans.

Anuj Mittal, co-founder and CEO of CrediVia, explained, "It took me
nearly a year to secure financing for my first hotel: six months of
searching for a lender who would work with me and another three to six
months of back and forth to get through underwriting. I realized that my
challenges were part of a greater industry problem that needed to be
fixed. I've spent years since then identifying the right partners to
join with me in creating a solution that could make hotel financing as
easy as it is in Monopoly."

CrediVia centralizes all data for the borrower and digitizes lenders'
application workflow on a single platform. Borrowers enter application
data once before being connected with multiple lenders looking for
candidates who meet their criteria. Lenders receive a complete loan
package right from the start that helps expedite decisioning and
approvals, and have access to valuable reporting and analytics to
support their underwriting and loan review. Plus, the comprehensive
borrower data entered at the beginning drastically reduces unnecessary
iterations between borrower and lender, easing burden for both parties.

Find out more benefits specific to lenders
and
borrowers.

Ajay Jain, CrediVia's co-founder and chief product officer, added, "Our
intent with this marketplace is to blend a customized, meaningful loan
request with a detailed business plan – saving time, effort and money
for everyone touching the deal. We're taking out a lot of the guesswork
that interrupts the typical loan process, while also providing lenders
and borrowers a more secure way to exchange data. Efficiency and
simplicity were leading drivers in building CrediVia, supported by
protecting our users with a level of platform security and data privacy
that gives them the confidence to move lending forward."

The CrediVia name stands for the way to credit. The platform can
be a reliable source for borrowers seeking new financing or wanting to
refinance, and lenders can trust it to source qualified leads specific
to their loan portfolio criteria, every time.

Mittal adds, "As a borrower I can attest that we're frustrated with
lenders' processes and delays, which cost us money. However, I also
recognize that lenders get frustrated with our general lack of data and
preparedness. There is a human element to lending that has been buried
in all of this. CrediVia is here not to aimlessly match borrowers and
lenders, but to expose the deeper story – the personal need – behind
every loan request."

About CrediVia

CrediVia is a cloud-based platform that directly connects hospitality
lenders and borrowers, allowing them to have the greatest potential for
mutual success. The online marketplace keeps the application process
simple, fast and transparent without sacrificing the loan's integrity.
CrediVia becomes borrowers' return source for new financing, and
lenders' reliable partner for loan relationships right for their
portfolio. Visit CrediVia.com
or follow @CrediVia
for more information.

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