Market Overview

Frontier Capital Announces Majority Growth Investment in Social Media Analytics Platform ListenFirst

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Frontier Adds Leading SaaS Provider of Enterprise Social Media
Analytics & Intelligence to Portfolio, Will Support Co-Founders in Next
Phase of Growth

Frontier
Capital
("Frontier") today announced a majority growth investment in ListenFirst
Media
("ListenFirst" or the "Company") of New York, a SaaS-based
provider of comprehensive social analytics solutions to leading consumer
brands. Frontier Capital is a Charlotte-based growth equity firm focused
exclusively on software and tech-enabled business services companies.

ListenFirst is utilized by consumer brands to leverage social media
signals to drive business outcomes by delivering clients the most
complete view of their customer and campaign performance, analytics to
optimize social media engagement, and insights to guide decision-making
across the enterprise. ListenFirst's software solution integrates data
from all major social media platforms with a client's digital and
offline data to provide brands real-time, actionable insight into how
they are reaching and engaging customers. Without any outside capital to
date, the Company has balanced high-paced revenue growth of over 50%
year over year while also operating profitably.

Led by Co-Founders and Co-CEOs Christian Anthony and Jason Klein,
ListenFirst is an industry leader in social analytics for major consumer
brands, such as NBC Universal, Conde Nast, Time Warner, and Gap, Inc.
With deep roots in Media & Entertainment, ListenFirst has emerged as an
industry leader in comprehensive social intelligence solutions for
consumer brands across a variety of verticals including fashion &
retail, travel & leisure, finance, and healthcare. Frontier's investment
will support the Company's go-to-market expansion efforts as well as
allow ListenFirst to continue to accelerate product innovation,
including its innovative AI and machine learning initiatives.

The outlook for the sector is robust, with corporate investment in
digital and social marketing growing rapidly; according to Markets &
Markets, the social media analytics market is expected to increase at an
annual rate of almost 29% reaching an estimated $9.5 billion by 2022.

"We're excited to partner with Christian and Jason to help them continue
to accelerate ListenFirst's market leadership position in delivering
rich social intelligence insights to the world's premier consumer
brands," Frontier Partner Michael Ramich said. "With brand spending on
social media platforms such as Facebook, Instagram, Twitter, and YouTube
continuing to draw budgets away from traditional media, ListenFirst is
well positioned to help consumer brands make sense of and maximize their
investment in social media."

"We realized we were at an important inflection point in our company's
evolution, and decided it was the right time to capitalize on the market
potential by bringing on a financial partner. Since culture comes first
for us – and is a key reason for our success – choosing the right firm
was a careful and deliberate process. It was clear from the start that
Frontier's approach was unique; a strong focus on culture, transparency
and building a team-based winning environment are as important to them
as to us," Anthony said of the decision to partner with Frontier.

Klein added: "ListenFirst was founded to drive a future where data, not
just instinct, helps guide the way brands make decisions and we are
extremely proud of the value our solution and services bring to our
clients. Our market opportunity is rapidly expanding and we are excited
to partner with the Frontier team to help us navigate our next phase of
growth. Frontier's deep, focused expertise with SaaS companies just like
ListenFirst will help us refine our go-to-market strategy, enhance our
product offering, and continue to enable our clients to solve critical
business challenges by unlocking the power behind data."

In addition to Ramich, Frontier Vice President Dave Pandullo will join
ListenFirst's Board. The investment in ListenFirst represents Frontier's
fourth investment from the firm's $700 million Frontier Fund V, which
closed in 2017.

Digital Capital Advisors served as exclusive financial advisor to the
Company.

Additional Resources:

Frontier Blog Post: https://frontiercapital.com/blog/frontier-capital-announces-majority-growth-investment-in-social-media-analytics-platform-listenfirst

ListenFirst Blog Post: http://blog.listenfirstmedia.com/private/177741955352/tumblr_pejtu1L4Hv1scoy63

About ListenFirst Media

ListenFirst
is the most comprehensive enterprise social analytics solution. The
ListenFirst platform analyzes and unites billions of real-time digital
and social media signals across more than 50,000 brands and 20+
industries — from owned, earned, paid, conversation, and video content
engagement to behavioral analytics, brand affinities, and influencer
tracking — to give brands insight into developing content, setting KPIs,
optimizing strategy and performance, and driving the bottom line.
Founded in 2012, ListenFirst is trusted by leading global brands and is
regularly featured in The Wall Street Journal, Variety, Ad Age, Forbes
and more. For additional information, visit www.listenfirstmedia.com.

About Frontier Capital

Frontier Capital is a Charlotte-based growth equity firm focused
exclusively on software and technology-enabled business services
companies. Founded in 1999, Frontier partners with management teams that
can benefit from capital to accelerate growth, fund acquisitions or
generate shareholder liquidity. The firm makes minority and majority
equity investments in high-growth companies. For more information,
please visit www.frontiercapital.com
or follow Frontier
on LinkedIn
.

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