Market Overview

Formativ Health Selected by Western Connecticut Medical Group, a Division of Western Connecticut Health Network, to Enhance Patient Access and Engagement


Company to Leverage its Team of Trained Patient Engagement Experts
and Proprietary Technology to Improve the Patient Experience

a technology-enabled health services company focused on
transforming the patient and provider experience, announced today it has
entered into an agreement with Western
Connecticut Medical Group
, a division of Western
Connecticut Health Network
. Western Connecticut Medical Group spans
over 400 physicians and 100 advanced practice providers delivering
primary and specialty patient care from 63 office locations and three

Under the agreement, effective June 18, 2018, Formativ will work closely
with Western Connecticut Medical Group to improve their patient
experience. The first phase of the program includes supporting two of
the Medical Group's busiest primary care practices, Danbury Primary Care
in Danbury, Conn. and Southbury Primary Care, in Southbury, Conn.

Leveraging Formativ's innovative Patient
model, which incorporates 250+ patient engagement specialists
and its suite of proprietary technology, Formativ will serve as a
comprehensive first point of contact for Western Connecticut Medical
Group, handling key aspects of the patient relationship, including
registration, scheduling and insurance verification while also
addressing clinically related outreach, such as prescription refill
requests and gaps-in-care fulfillment.

To provide these services, Formativ will make use of their Patient
Engagement Platform, which gives their patient engagement specialists an
efficient, single platform for managing the patient experience,
regardless of the financial or electronic medical record platforms used
by a health system.

"Western Connecticut Medical Group's dedication to continually improving
the patient experience is demonstrated every day by their team and their
mission – ‘We know you well.' We believe that simple phrase perfectly
aligns with Formativ's approach to engaging patients throughout their
lifetime of care and reflects Western Connecticut Medical Group's
progressive approach to adapting to the wave of consumerism that is
reshaping health care. We look forward to supporting greater ease,
accessibility, and improved patient satisfaction and clinical outcomes
for Western Connecticut Medical Group," explained Michael Lovett, chief
commercial officer at Formativ Health.

Richard Gemming, executive director of Western Connecticut Medical Group
and vice president of Western Connecticut Health Network, added: "We
partnered with Formativ Health because of their provider-based
background and experience working collaboratively with physicians to
improve service and outcomes. Their complementary technology and service
offerings position Formativ to provide a comprehensive solution that we
are confident will complement the capabilities we've built internally
and significantly improve the experience of our patients."

About Western Medical Group and Western Connecticut Health Network

Medical Group
is a healthcare network focused on patient care and
wellness. Its includes more than 400 physicians and 100 advanced
practice providers dedicated to primary and specialty care. Based in
Bethel, Conn., Western Medical Group is a division of Western
Connecticut Health Network
, one of the largest healthcare systems in
the state. In addition to Western Medical Group, Western Connecticut
Health Network is comprised of three hospitals: Danbury, Norwalk and New
Milford, as well as a home healthcare agency, Western Connecticut Home
Care. The Western Connecticut Health Network spans 822 beds, including
bassinets, more than 4.,000 employees and in excess of 1,000 physicians.

About Formativ Health

New York City-based Formativ
is a technology-enabled health services company focused on
transforming the patient-provider experience. Their services help health
systems respond to the rise of consumerism by combining powerful
technology with an empathetic approach to customer service. Formativ
helps clients enhance their patients' experience, adapt to evolving
risk-based payment models, improve financial performance, increase
practice productivity, and elevate physician satisfaction and patient
loyalty. For more information, visit
or on LinkedIn,
and Facebook.

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