Market Overview

Bealls Inc. Optimizes Customer Experience, Omnichannel Strategy with Zebra Technologies


Android™ OS with Mobility DNA solutions differentiates Zebra TC51
touch computer from competition

knows the importance of using technology to meet the
ever-increasing expectations of its customers. Zebra
Technologies Corporation
(NASDAQ:ZBRA), an innovator at the edge of
the enterprise with solutions and partners that enable businesses to
gain a performance edge, announced Bealls, Inc. has equipped retail
associates across their Bealls Stores, Bealls Outlet, and Burkes Outlet
locations with the TC51
touch computer
to improve productivity, enrich omnichannel
fulfillment and enhance the customer experience.

"Zebra's TC51 touch computer plays an important role in our stores, both
for our associates and for our customers," said John Greene, Director of
Solution Delivery for Store Systems at Bealls. "As customer expectations
change, we have to adapt and exceed their demands for a great experience
online and in the store. The TC51 helped us do that by arming our
associates with leading technology to interact more efficiently and
effectively with customers in the store while enabling our omnichannel

A key differentiator for Bealls is the TC51's Android™ operating system
(OS) hardened for the enterprise with Zebra's Mobility
. The familiar OS along with an extensive suite of Zebra's
Mobility DNA tools made the deployment process seamless, manageable, and
allowed Bealls to cost effectively deliver the right capabilities to its
associates across hundreds of stores.

"The TC51 touch computer increases the productivity of Bealls' retail
associates, giving them more time to spend with customers in store while
also enabling omnichannel fulfillment," said Pat Glennon, Vice
President, Zebra Retail Sales. "Zebra has helped enable many of the
world's leading retailers to provide a great in-store experience to
customers, which is critically important in the rapidly changing retail


  • By using Zebra's TC51 touch computer, associates in Bealls Stores and
    Bealls and Burkes Outlet Stores have more time to spend with customers.
  • The TC51 touch computer is part of Zebra's industry leading Android OS
    portfolio, simplifying the deployment across the store network.
  • Bealls can execute its omnichannel fulfillment strategy with the
    Zebra® TC51 which includes fulfilling online orders from specific
  • Bealls associates use the Zebra
    QLn220 mobile printer
    with Zebra exclusive IQ
    Color barcode labels
    in conjunction with the TC51 touch computer
    for efficient markdown execution.
  • For a deeper look at the TC51 deployment for Bealls Inc., watch
    this video
    or read this case


Zebra (NASDAQ:ZBRA) empowers those on the front line of business in
retail, manufacturing, transportation and logistics, healthcare and
other industries to achieve a performance edge. With more than 10,000
partners across 100 countries, we deliver industry-tailored,
end-to-end solutions that intelligently connect people, assets and data
to help our customers make business-critical decisions. Our
market-leading solutions elevate the shopping experience, track and
manage inventory as well as improve supply chain efficiency and patient
care. Ranked on Forbes' list of America's Best Employers for the last
three years, Zebra helps our customers capture their edge. For more
information, visit or
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Headquartered in Bradenton, Florida since 1915, the Bealls Inc.
family-owned corporation now operates more than 530 stores in 16 states
as Bealls Stores, Bealls Outlet, Burke's Outlet, Bunulu and Home
Centric. To learn more about Bealls, visit

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