Market Overview

Hubba Announces New Chief Technology Officer Amidst Platform Growth


Hubba strengthens engineering team with appointment of Deshanand
Singh, Ph.D. to Hubba's leadership team

Hubba, the leading global wholesale marketplace that powers the new
retail economy, today announces Desh Singh is joining Hubba's leadership
team in newly created role of Chief Technology Officer. As CTO, Desh is
responsible for leading the engineering team and technical efforts to
provide outstanding customer value and elevate Hubba's platform to the
next level.

"It gives me great pleasure to welcome Desh as new CTO at Hubba. He is
uniquely qualified to lead Hubba's world-class engineering efforts and
embodies the type of talent we're able to attract," said Ben Zifkin,
founder CEO at Hubba. "His focus on quality, speed-to-market, and
technical excellence is coupled with strong leadership characteristics
that will be of great benefit to Hubba and our customers."

Desh brings with him significant experience in solving complex technical
problems and building strong engineering teams and culture. He led the
Fulfilment By Amazon engineering team at Amazon and was most recently
Head of Research and Strategic Vision at Thomson Reuters where he was
instrumental in the growth of the team.

"I am thrilled to join Hubba at such a pivotal time in the company's
growth," says Desh. "Hubba is in a unique position to impact the lives
of small businesses in a powerful and meaningful way and I am excited to
build and empower the engineering team that will continue to develop the
disruptive technology to realize the company's vision."

Desh has a passion for building great teams and a strong engineering
culture. He brings more than twenty years of experience in the
technology sector to the team, holds 50 issued US patents and published
more than 30 scientific articles.

About Hubba

Hubba is a global wholesale marketplace that powers the new retail
economy. Using a combination of machine learning and personal curation,
Hubba verifies and connects independent Brands and Retailers, making
purchasing the right wholesale products easy. Hubba will become the
driving force behind independent retail. By unifying independent
Retailers, Hubba gives them the power they need to level the playing
field. Hubba currently services 100,000 SMBs and counting.

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