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Alibaba's Xin Philanthropy Conference Reveals the Power of Personal Philanthropy

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Part of Alibaba's nine-day campaign to encourage personal giving
via small and simple everyday acts with its ecosystem players

Alibaba Foundation, a private charity fund established by Alibaba Group,
is holding its second Xin Philanthropy Conference today as part of a
nine-day campaign by Alibaba from September 1 to generate 300 million
acts of personal philanthropy by consumers, which has since been
surpassed in just two days. This year's event focuses on The Power of
Small
, a theme that emphasizes the cumulative power of small,
everyday acts in creating a better future for the world, as the enabling
force of the internet lowers the barrier for ordinary people to give
back to society. Leading the inspiring public welfare and philanthropy
thought leaders in attendance is Jack Ma, Executive Chairman of Alibaba
Group, along guest-of-honor Her Majesty Queen Rania Al Abdullah of the
Hashemite Kingdom of Jordan, as well as other luminaries.

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Her Majesty Queen Rania Al Abdullah of the Hashemite Kingdom of Jordan speaking at Alibaba's Xin Phi ...

Her Majesty Queen Rania Al Abdullah of the Hashemite Kingdom of Jordan speaking at Alibaba's Xin Philanthropy Conference 2018 in Hangzhou, China (Photo: Business Wire)

Queen Rania touched on the power of logic and love, especially for the
education crisis affecting many parts of the world today. "Education is
the birthright of every child (and) is an act of love. Education is also
logical. It is the source of all human progress, the antidote to
extremism, and the foundation of any peaceful society." While the queen
called for a global movement to address the crisis, she also highlighted
the collective power of individuals to resolve global challenges, even
for those that may seem too diffuse or distant from our own lives. "Yes,
small can be powerful. What starts small can grow," added the queen.

Following the queen's speech, Jack Ma further expanded on what defines
personal philanthropy. "True philanthropy is a collective effort by
many, and not many philanthropic deeds carried out by just one
individual. Everyone has the right and the ability to give. It doesn't
matter how big or small your contribution is, and it doesn't mean you
have to do something big or be someone important to do philanthropy."
Jack continued, "Personal philanthropy is not about giving cash, but
giving your heart, your time and most importantly, your action.
Ultimately, personal philanthropy makes you a better person, and if
everyone participates, we will have a better world."

Launched in 2016, the biennial conference is an important representation
of Alibaba Group's commitment to encouraging inclusive, universal and
sustainable growth for businesses and communities alike – all for the
greater benefit of people. Over 1,000 participants have gathered both in
China and, for the very first time, in India today, bringing together
pioneering individuals and leading organizations seeking to make a
difference in their communities through contributing to important causes
such as rural education, youth engagement, environmental sustainability
and women's empowerment.

The conference today also featured speeches and sharing by other
luminaries such as Stanlake Samkange, Senior Director of Strategic
Coordination, United Nations World Food Programme (WFP), Abdelrahman
Ayman Ibrahim Mohamed, Executive Chairman of AIESEC International, and
Ruoqi Hui, Olympic champion and founder of Hui Ruoqi Women's Volleyball
Development Foundation. It also spotlights a number of frontline
educators, environmentalists, philanthropists and youth leaders from
various parts of the world, who will share their experiences in
pioneering socially responsible initiatives at the grassroots level.

Following the morning session, the conference will shift to topic-based
breakout sessions in the afternoon. A collection of educators, including
winners and awardees of the Jack Ma Rural Teacher Initiative and the
Jack Ma Foundation, will share their personal journeys in advancing
education, while a separate afternoon track led by youth leaders will
touch on the role of youths as standard bearers for the next generation.

Various leaders from Alibaba and related business units and green
advocates will discuss the future of environmental philanthropy during a
session on environmental conservation, and how technology can fuel more
acts of personal giving. As part of the sustainability theme during the
event, participants will have the chance to be part of an immersive and
interactive play around conservation.

The conference also will broadcast a session live from India focusing on
gender equality, women's empowerment and female public welfare as part
of Alibaba's vision to drive discussions and thinking around
philanthropy on a global level.

Realizing the Power and Potential of Personal Philanthropy

The Xin Philanthropy Conference this year is the highlight of a nine-day
campaign starting from September 1 by Alibaba and its various business
units to generate 300 million acts of personal philanthropy by
mobilizing its community of merchants and consumers, which has since
been surpassed in just two days. From encouraging charitable donations
to promoting animal protection causes, Alibaba has unveiled several
initiatives enabled via the internet to promote universal contribution,
including an online account that allows a consumer to track his or her
contribution and share the experiences with others.

Alibaba has previously demonstrated the impact of individual
philanthropy and giving via its network. Since 2015, Alibaba employees
have collectively contributed 483,000 hours for various welfare and
charitable causes as part of the company's initiative encouraging people
to complete three hours of public service each year. Hundreds of
organizations and more than 7 million volunteers from the public have
answered its call, resulting in 1.8 million engagements and activities
between September 2017 and March 2018 in support of causes ranging from
environmental protection to helping the disadvantaged.

About Alibaba Foundation

The Alibaba Foundation, established in December 2011, aims to create a
culture that encourages people to get involved in philanthropy, make it
sustainable and genuinely contribute to civil society and nature. Its
key funding aspects include water protection, environmental awareness
promotion and development of green organizations. Alibaba Group is
committed to devoting a percentage of its annual income to the Alibaba
Foundation to ensure stable long-term funding that will allow for timely
response in the event of natural disasters or expansion of philanthropic
projects.

About Alibaba Group

Alibaba Group's mission is to make it easy to do business anywhere. The
company aims to build the future infrastructure of commerce. It
envisions that its customers will meet, work and live at Alibaba, and
that it will be a company that lasts at least 102 years.

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