Market Overview

WWE® Mixed Match Challenge™ Returns for a Second Season on Facebook Watch


Facebook and WWE (NYSE:WWE) today announced that the in-ring series, Mixed
Match Challenge
™, will return for season 2, streaming live
exclusively on Facebook Watch on Tuesday nights beginning September 18
at 10 p.m. ET. The series will be available in the U.S. and, for the
first time, now stream live on Facebook Watch in Australia, Brazil,
France, Germany, Indonesia, Mexico, Philippines, Spain, Thailand and
Vietnam. Fans can follow the Mixed
Match Challenge
Facebook Page to add episodes to their personal

This press release features multimedia. View the full release here:

(Photo: Business Wire)

(Photo: Business Wire)

New elements for season 2 include: 14 episodes, each 30 minutes in
length; a round-robin elimination format; two matches in each show; and
an interactive pre-show beginning at 9:50 p.m. ET. In addition, the
season 2 finale will take place during WWE's TLC pay-per-view
event on Sunday, December 16.

"We're excited to partner with WWE to bring back Mixed Match Challenge
for a second season and introduce the series to fans in 10 new
countries," said Devi Mahadevia, Facebook North America Live Sports
Programming Lead. "This season will build off the success from the first
one, with fresh interactive elements designed to bring fans even closer
to the action and their favorite Superstars."

"We're thrilled to expand our strategic partnership with Facebook, which
reflects our innovative approach to content distribution and fan
engagement," said Jayar Donlan, WWE Executive Vice President, Advanced
Media. "Season 2 of Mixed Match Challenge will continue
delivering live action-packed, family friendly entertainment our
passionate fans are accustomed to while offering more opportunities for
our fans to engage with WWE on Facebook."

Mixed Match Challenge Participants

Mixed Match Challenge season 2 is a round-robin mixed tag team
tournament, where male and female Superstars from Raw and SmackDown
team up to determine which combination of strength, skill,
athleticism and experience reigns supreme.

Monday Night Raw


SmackDown Live

Alexa Bliss™ and Braun Strowman®             AJ Styles® and Charlotte Flair®
Alicia Fox® and Jinder Mahal™             The Miz® and Asuka™
Kevin Owens™ and Natalya®             R-Truth® and Carmella™
Bayley™ and Finn Bálor®             Jimmy Uso™ and Naomi®
Bobby Lashley® and Sasha Banks®             Rusev® and Lana®

Each season 2 episode will reflect a progressive approach to production,
with elements optimized for mobile consumption and social interaction,
including the ability for fans to engage with Superstars during the
show. Fans will also have the opportunity to vote on different aspects
that directly impact the action for all 14 episodes on Facebook Watch
throughout the season.

The unique storylines for Mixed Match Challenge season 2 will
continue between episodes across WWE's Facebook Pages with short-form
videos and social content. WWE will also promote and recap each episode
across its extensive digital and social footprint, including on the Mixed
Match Challenge
Facebook Page.

Mixed Match Challenge season 1 generated more than 35 million
views in the U.S. alone, and resulted in WWE Superstars The Miz and
Asuka winning $100,000 for their team's charity, Rescue Dogs Rock.

WWE is a powerhouse on social media with nearly 1 billion followers
globally. WWE has nearly 500 million likes across all Facebook Pages and
WWE's main Facebook Page has more than 39 million likes. WWE Superstar
John Cena® is the #1 most-followed active U.S. athlete on Facebook with
more than 44 million likes.

About WWE

WWE, a publicly traded company (NYSE:WWE), is an integrated media
organization and recognized leader in global entertainment. The company
consists of a portfolio of businesses that create and deliver original
content 52 weeks a year to a global audience. WWE is committed to family
friendly entertainment on its television programming, pay-per-view,
digital media and publishing platforms. WWE programming reaches more
than 800 million homes worldwide in 24 languages. WWE Network, the
first-ever 24/7 over-the-top premium network that includes all live
pay-per-views, scheduled programming and a massive video-on-demand
library, is currently available in more than 180 countries. The company
is headquartered in Stamford, Conn., with offices in New York, Los
Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich
and Tokyo.

Additional information on WWE (NYSE:WWE) can be found at and For information on our global activities, go to

About Facebook Watch

Facebook Watch is a place to discover and enjoy shows on Facebook. Home
to a wide range of shows – from scripted comedy and drama, to
competition and reality series, to individual creators and live sports –
Facebook Watch is a video platform where episodic content, community and
conversation come together. This is a personalized viewing experience,
where you can discover new series based on what your friends are
watching, and catch up on the shows you follow. Facebook Watch is
available for free on mobile apps across Apple and Android, on desktop,
laptop and on TV apps listed here:

Trademarks: All WWE programming, talent
names, images, likenesses, slogans, wrestling moves, trademarks, logos
and copyrights are the exclusive property of WWE and its subsidiaries.
All other trademarks, logos and copyrights are the property of their
respective owners.

Forward-Looking Statements: This press
release contains forward-looking statements pursuant to the safe harbor
provisions of the Securities Litigation Reform Act of 1995, which are
subject to various risks and uncertainties. These risks and
uncertainties include, without limitation, risks relating to: WWE
Network; major distribution agreements; our need to continue to develop
creative and entertaining programs and events; a decline in the
popularity of our brand of sports entertainment; the continued
importance of key performers and the services of Vincent K. McMahon;
possible adverse changes in the regulatory atmosphere and related
private sector initiatives; the highly competitive, rapidly changing and
increasingly fragmented nature of the markets in which we operate and
greater financial resources or marketplace presence of many of our
competitors; uncertainties associated with international markets; our
difficulty or inability to promote and conduct our live events and/or
other businesses if we do not comply with applicable regulations; our
dependence on our intellectual property rights, our need to protect
those rights, and the risks of our infringement of others' intellectual
property rights; the complexity of our rights agreements across
distribution mechanisms and geographical areas; potential substantial
liability in the event of accidents or injuries occurring during our
physically demanding events including, without limitation, claims
relating to CTE; large public events as well as travel to and from such
events; our feature film business; our expansion into new or
complementary businesses and/or strategic investments; our computer
systems and online operations; a possible decline in general economic
conditions and disruption in financial markets; our accounts receivable;
our revolving credit facility; litigation; our potential failure to meet
market expectations for our financial performance, which could adversely
affect our stock; Vincent K. McMahon exercising control over our
affairs, and his interests may conflict with the holders of our Class A
common stock; a substantial number of shares which are eligible for sale
by the McMahons and the sale, or the perception of possible sales, of
those shares could lower our stock price; and the relatively small
public "float" of our Class A common stock. In addition, our dividend is
dependent on a number of factors, including, among other things, our
liquidity and cash flow, strategic plan (including alternative uses of
capital), our financial results and condition, contractual and legal
restrictions on the payment of dividends (including under our revolving
credit facility), general economic and competitive conditions and such
other factors as our Board of Directors may consider relevant.
Forward-looking statements made by the Company speak only as of the date
made, are subject to change without any obligation on the part of the
Company to update or revise them, and undue reliance should not be
placed on these statements.

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