Market Overview

Turkey B2C E-Commerce Market 2018 - Market Shows Signs of Rapid Growth -


The "Turkey
B2C E-Commerce Market 2018"
report has been added to's

B2C E-Commerce in Turkey expanding

Turkey B2C E-Commerce Market 2018 details the trends and sales
data in this country. The report indicates that online retail sales in
Turkey are prepared for rapid expansion.

Mobile and social media shopping contribute to growth of online
retail in Turkey

Growth rates in the double digits are forecast for continued expansion
of online retail in Turkey, where the current share of total retail
sales is less than 5%, well below the online to total retail ratio of
leading European markets. The report points to mobile commerce as a
factor in the expansion, as over half of Turkish online shoppers bought
through a handheld device last year. A similar share of online buyers
placed orders through social media. Growing Internet and online shopper
penetration rates help drive expected increase in B2C E-Commerce in

Expansion of online retail fuels competition among merchants

The expansion of Turkey's online commerce has attracted the attention of
international players. Alibaba reached an agreement to acquire local
online seller Trendyol and Amazon reportedly plans operations in the
nation for 2018. The leading online merchants in Turkey in 2017 included
Hepsiburada and N11, though these and other online specialists face
competition from the increasing multichannel offerings of established
retailers, helping overcome the barriers of concern over online payments
and preference of in-person shopping cited in the report.

Other details of online sales included in report

The publication includes details on the payment methods accepted in
online shops of the top 100 retailers in Turkey plus data on shopper
preferences, indicating for example that apparel is the top product
category in online shopping, followed by household goods.

Questions Answered in this Report

  • How fast was B2C E-Commerce growing in Turkey in 2017 and what is the
    projection for 2018?
  • What are the main online retail trends in Turkey?
  • Which are the preferred product categories and payment methods of
    Turkey's online shoppers?
  • What are the top E-Commerce websites in Turkey in 2018?
  • Which payment methods have the highest acceptance in Turkey's B2C

Companies Mentioned

  • Aksoy Holding A.S.
  • American Express International Inc
  • Bizim Toptan Satis Magazalari A.S.
  • Carrefoursa Carrefour Sabanci Tic. Mer. A.S.
  • D-Market Elektronik Hizmetler Tic. A.S.
  • Defacto Perakende Tic. A.S.
  • Dsm Grup Danismanlik Iletisim Ve Satis Tic A.S.
  • Dogus Planet Elektronik Ticaret Ve Bilisim Hizmetleri A.S.
  • Flo Magazacilik Ve Pazarlama A.S.
  • Gen-Pa Telekomnikasyon Ve Iletisim Hizm. San. Tic A.S.
  • Koton Magazacilik Tekstil San. Ve Tic. A.S.
  • Lc Waikiki Magazacilik Hizmetleri Tic. A.S.
  • Migros Tic. A.S.
  • Teknosa I Ve Dis Tic. A.S.
  • Visa Inc.
  • Ebay Inc

For more information about this report visit

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